Why People Don’t Trust Internet Marketers: Little Lies

by John Zajaros on August 25, 2010

The Loss of Credibility Online: It Starts with “Little Lies”

I’ve watched launch after launch over the past 2 years and I have gone from interested to completely and utterly skeptical…as I am sure many of you have. Not only are the same ploys used over and over again, but many of these Internet marketers must thing we are all stupid.

There can’t be any other explanation!

Not only do have have to deal with the same garbage over and over again but there seems no end in sight. That’s why I made the video below and decided to speak my mind.

I am taking a risk, I know that. But I would rather speak up than stay silent and watch people be taken advantage of…or worse.

The fleecing of America and now the world begins online and it has to stop!

Online trust is down significantly according to Inbound Marketing, Internet Usage Trends, and The Digital Future Report 2010

In a recent launch I noticed a series of “Little Lies,” as Seth Godin called them. Little Lies in the moments ¬†and situations when we simply don’t tell the truth, when for whatever reason it is easier to “fib a little,” the shades of gray that lead to bigger lies and greater deception.

Whatever you call them, in a recent launch the marketers were definitely in the gray area and it turned me off completely…as I am certain it did others.

Rather than tell you about it, I’d rather let you watch the video and then you will understand what I am talking about.

The images below the video were taken over the first 24 hours of the launch, after it went live.

The “Little Lie” is subtle but it is part of a marketing mindset, and a ploy used to increase a sense of urgency, that I think we are all tired of.

I know I am and I know many of the people I’ve talked to about this are!

I hope you understand, my motivation is not to knock the guys personally but to knock their tactics.

If you agree? Leave a comment!

If you disagree? Leave a comment!

Thank and I hope you find this interesting.

John Zajaros
The Ultimate Internet Image
Lakewood, Ohio 44107
216-712-7004

PS, Yes, there were other gray areas to be sure, and we could discuss them at length, but it starts with the Little Lies…and grows from there!

PPS, I know, I know! I have got to hit the recumbent bike again. The video doesn’t lie…in any sense!

The images below show an offer page for a recent and ongoing Internet marketing product launch. The times and dates are accurate and can be verified. Notice the scarcity ploy and the fact that the number never changes over more than 30 hours?

Either they failed to sell one seat or…well, you know!

No Up Sells, Down Sells or Cross Sells…

Just scarcity and a few other ploys…

When will it end?

Little Lies in Internet Marketing

Affiliate Dot Com Screen Capture Date and Time Stamped: 8-24-2010 12:44:01 PM

Little Lies in Internet Marketing

Affiliate Dot Com Screen Capture Date and Time Stamped:8-24-2010 2:25:18 PM

Little Lies in Internet Marketing

Affiliate Dot Com Screen Capture Date and Time Stamped: 8-24-2010 7:16:01 PM

Little Lies in Internet Marketing

Affiliate Dot Com Screen Capture Date and Time Stamped: 8-25-2010 10:46:19 AM

Little Lies in Internet Marketing

Little Lies in Internet Marketing: The Affiliate Dot Com Capture 8-25-2010 3:23:26 PM

Little Lies in Internet Marketing

Affiliate Dot Com Screen Capture Date and Time Stamped: 8-25-2010 6:44:57 PM

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