The Entrepreneur, The Manager, and The Technician: The E-Myth Revisited

by John Zajaros on December 11, 2009

The amazing thing about opportunity is that it is usually sitting right in front of your face, screaming at you, and you still can’t always see it! I have been fortunate enough in my life to have an entrepreneurial mindset. In other words, I think in terms of “what if?” However, I am not the managerial type, in that dealing with the nuts and bolts of the business is not my forte, so I must have a solid business manager. I can be a great technician, an individual who loves to get in there and do the work, write the articles, make the videos, build the websites, and all the rest.

In essence, I can be two of the three people necessary to run my business, any business, my Internet marketing business or my brick and mortar company. That is, I can be all those people doing all those things, and stretch to be and do a few more, if I never sleep, never spend time with my family, and never spend time doing the things I love, like reading!

Basically, I need one person to do the books and the tedious stuff I hate, the stuff that others love (go figure!), and one person to be there to apply all the ideas that come pouring out of my head. The marriage of the 3 is not a difficult one but it is difficult to find one person competent in all three areas…and that’s the rub! Internet marketing creates some amazing opportunities and there is a great deal of freedom from the traditional clock…but Internet marketing also presents some real challenges.

Enter The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber.

I recently came across The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It and all I can say is, “What an Godsend!” Whether is offline or an online business, this book should be required reading for anyone just starting out and those who have taken the plunge but are beginning to chase their tail; and, it seems most do at some point in their businesses evolution!

I thought I was lazy or that there was a serious flaw in my makeup. After all, why couldn’t I handle all three of these areas? Certainly others did! Interestingly, most don’t, and that’s why many fail. Interestingly, I am not alone. It seems there are quite a few businesspeople, in fact most of them, who fall into exactly the same category…strong in one area, maybe two, but lacking in at least one of the three key personalities necessary to really make things click.

I wholeheartedly recommend The E-Myth Revisited to anyone wishing to make a go of it long term in business, in Internet marketing, some other type of e-commerce, or in a traditional brick and mortar store. Had I read this book, and a couple of others I will review through the next week, things could have been so much easier, so much smoother, and so much less time consuming!

The irony of it all is not lost, as I am seeing myself page after page and stage after stage described by Michael Gerber. The nice part is that it didn’t come too late! I have started and run businesses before and have always done quite well, but I can see the pitfalls and the traps Michael Gerber describes emerging in my newest online venture. And, I can see them in 20/20 hindsight in all my old ventures.

Having gutted through similar experiences before, I was simply committed to gutting it out again! Had I only known what was happening, I could have fixed the problem, adjusted for the conditions, and made the necessary adjustments; and, things would have been so much simpler.


I have that luxury!

And, compared to the road I was going down once again, one full of sleepless nights and deadlines dancing in my head (no sugar plums, to be sure!), the alternative is delightful and Internet marketing is a pleasure once again! You see, I found out it isn’t a sin to be less than competent in all aspects of a businesses identity, in fact few business people are. I am now focused on building the correct business model and taking me out of the equation…at least as much as is possible. What remains should be a profitable venture that can stand alone and be replicated.

How great is that!?

So, do yourself a favor and read The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber. The E-Myth Revisited will change your perspective and change your business life…Internet marketing or brick and mortar!

I will be reviewing a few other books I have been reading lately as I try to shore up my knowledge of business building and move into the new year in high gear!

Join me as a subscriber and get ready for a monthly newsletter that is already shaping up to be something quite special!


Professor John P. J. Zajaros, Sr.
216-539-7412 (bus)
Skype: johnzajaros1

PS, As many know I am into video marketing in a big way and I have access to a FREE video that can help transform your Internet marketing business! This video is about a young US Marine, just discharged, homeless, and now making a great income online. In fact, he did it in a matter of a few weeks and, knowing what he does now, it could have been days! Check this video out and if you have any questions about how to apply it to your own Internet business, let me know, I will be happy to answer them for you. Just click here!

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