Social Media Marketing

FriendFeed: A Great Tool With an Uncertain Future–Enter Facebook!

by John Zajaros

The recent acquisition of FriendFeed by facebook, and yes all you English teachers out there, the proper name is left uncapitalized, announced to the world in early August 2009, still has much of the Internet wondering…”What next!?” The consensus seems to be facebook coveted not only the FriendFeed staff of twelve, eleven of whom are […]

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Twitter Metrics: Understanding Social Media Part III – Quantifying Twitter Usage

by John Zajaros

How do we to get the biggest bang for our social media buck? In other words, understanding the metrics of Twitter is on everyone’s mind these days. As marketers attempt to determine the efficacy of their overall social media marketing strategy and how “the new kid on the block” fits into it, the challenge becomes, […]

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The Internet Marketing Quest Revealed: Twitter and Social Media Part I

by John Zajaros

Twitter, Social Media, Social Media Marketing, and Internet Marketing Seem to Be Inextricably Linked! This is the first in a series on Twitter applications, tools, and their usage, both in a purely social sense and in a marketing context. It is my hope that by the end of this series you will have at your […]

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The Internet Marketing Quest Revealed: How to Be a Social Media Guru Part II

by John Zajaros

The debate continues into what constitutes a social media expert or “guru?” Internet marketing, in all of its manifestations is incomplete without including a social media strategy. As Internet marketing and in fact all online business changes, social media marketing is one of the fastest growing facets of entrepreneurship. What defines an expert is one […]

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The Internet Marketing Quest Revealed: How to Be a Social Media Guru Part I

by John Zajaros

This is more about a debate over who is and who is not entitled to call themselves a Web 2.0, social media, and/or social media marketing “guru!” As Internet marketing continues to evolve, and new online businesses emerge, with the changing landscape come a new breed of entrepreneur, a group of entrepreneurs attempting to establish […]

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