It is hard to believe it has already been more than a year online…time flies when you’re having fun!

In fact, I took my first, very tentative steps online in August of 2008!

In August of 2008, almost a year and a half ago now…(wow, time flies!)…I knew 2 things:

1) The Internet was the place to be if I wanted to build my own business.

2) I needed a lot of help and/or a heap of education, and I needed it fast!

Little did I know, as I started on my journey into Internet marketing and e-commerce, my “quest” if you will, how all consuming, demanding, and completely exhilarating a ride, and an education, I was in for!

Had I known then what I know now?

Yup!

Wild horses couldn’t hold me back!

Picture this:

1) A 53 year old Caucasian male, 10 shades beyond pale!

2) 50 pounds overweight and not carrying it well at all!

3) Still recovering from, and as it turned out still fighting, two life threatening conditions!

4) Highly educated, including a doctoral fellowship to one of the most prestigious consortiums in the country…after graduating summa and bypassing the masters requirement entirely!

5) More than 30 years of entrepreneurial experience, including advertising, founding a successful health and fitness center, and an extensive and impressive managerial resume!

6) A CV and a resume that would make most recruiters beg for a chance to place me, and some did. Beg…not place me!

7) Trained successful athletes at the amateur and professional level. At one time considered taking a strength coaching position with Donald Trump’s New Jersey Generals of the USFL! Trained members of the Cleveland Browns who were given permission by Sam Rutigliano to train with me instead of with their strength coach, Dave Redding!

Did I say sick as a dog?

9) I could go on for weeks, my resume was impressive but I had some issues…and did I say I was sick?

The end result of all of the above, and much more? I couldn’t get a job delivering pizzas!

You see, part of the problem was I was “overqualified,” how exactly one can be overqualified to deliver a pizza no one really explained to me…but I was.

I was also very sick, I did say that, right?

And, because of the illness and all the complications I had a huge gaping hole in my resume, ten years to be precise.

So, I had to go into this story about almost losing my life, a missed diagnosis by the Cleveland Clinic (yes, they do screw up!), and repairing the wreckage of my life.

Yah…dee…yah…dee…yah…dee…yah!

I would get that look, you know the one, and usually from someone roughly half my age and with one-tenth of the experience.

They would say something like:

“We are taking applications all week, once we have reviewed all the applicants qualifications, we will contact you if we are interested.”

Or something like that.

Translation:

“Don’t call us, we’ll call you!”

That was the most humiliating experience of my life, I hated coming home and telling Connie and the girls that I had struck out again. I used to get calls from firms begging me to come to work for them!

But during that period…I couldn’t get a job delivering pizzas!

Then, one day I got a call!

Hooray!

The BP gas station and convenience store down on the corner called me and asked me to come in for an interview. I had filled out an application online, I figured I could work nights and perhaps go back to school or something.

It still amazes me, that combination, gas and convenience store…when did all this happen?

Anyway, I went through the interview process. The manager was a nice “kid.” To me, anyone under about 35 seems like a kid. My son is 34, my oldest, so it just feels like I am looking at and talking to my son when I am talking to a 35 year old man.

Wow!

Am I getting old or what?!

So, I passed all the interviews, the background check, etc. and was offered a job.

Yes!

Finally!

A job!

But something funny happened on my way to the gas station…I woke up. Not only did I wake up, I realized if I took that job I would probably be lost forever. Accepting that job would be like signaling to the whole world, but most importantly to myself, my self, that I had quit, thrown in the towel, accepted a minimum wage job because it was the best I could do!

No way!

I stopped dead in my tracks, did a complete 180, and asked my youngest to help me build a website.

The rest is history!

I am looking back a year and a half later. I built that first website by myself, by the way; and, it still generates business every single month! Terrible looking Yahoo, cookie-cutter website but it was my first.

And, you know what they say about your first!

But looking back, knowing I had been so right, about it all…but most of all about being lost forever if I had accepted that job.

Thank goodness I still had a sliver of self-esteem, just a sliver mind you…but it was enough.

I am now making a decent living in a number of ways online. The whole multiple streams thing, I learned my lessons well! I have explored the Internet marketing niche, and am beginning to strangle enough of an income out of that very stingy niche to pay for the top level of the best implementation programs online today, TrafficGeyser and Infusionsoft.

That, in and of itself, is quite an accomplishment! When I started I couldn’t scrape up enough money for the gold membership in Tellman’s Listbuilding Club!

How sad is that?

I had to settle for the $67 per month level of The Listbuilding Club, the $97 per month gold level was just out of my reach!

Now?

I pay more than that for my hosting account(s) for my various blogs and websites!

Times do change and perseverance, persistence, and determination pay off…big time!

Now?

I have to decide what direction I want to take most of my efforts…because I am about building something meaningful, something unique, something that is mine and reflects my personality.

I am not interested in the cookie-cutter, plug-n-go nonsense so many seem to be attracted to and so many more seem bent on selling.

I have discovered that true success online comes at a price, and it is much higher than many would have us believe, but it is worth it!

So, what can you take away from this?

1) Find something you love, something that will get you out of bed in the morning after the novelty of building your own business wears off…and it will! You will experience dips…count on it!

2) Make sure you have a starving crowd, a target market that wants what you are passionate about offering them. If not, find something else. Don’t fall in love with an idea! All you will succeed in doing is going broke trying to force the market, and you can’t force the market!

3) Opinions are the cheapest commodity online, everyone has one…like something else (to be crude…sorry)…and most are selling them in ebook format for $17!

Amazing but true!

Who in the world thinks they can learn a business by spending $17 for anything?

Anyone who thinks that…go to the back of the class and sit in the corner, you need a timeout.

At least!

4) Invest in education and implementation, preferably both. TrafficGeyser and Infusionsoft are perfect examples! The learning curve is steep and there will be times you will want to throw the computer, the desk, the cat, the dog, the goldfish, the hamster (cat’s gotta eat, right?) and anything else within reach out the window.

Wow, I did!

Wanted to, that is.

5) Find a mentor and LISTEN to him or her!

If someone is willing to give you their time, buy the things they recommend and use them.

EXAMPLE: If you decide to go to Cleveland State University to play soccer, you do so with the understanding that the coach is dedicated to making you, and the team, winners. So, don’t join the team and then refuse to do what the coach advises. If you do that, you might as well have gone to the community college and played intramural soccer. The results will be about the same with your online business.

So, if you use a mentor or a mastermind, and you should use both, USE them! And I mean use them up…be a sponge!

6) Learn the business, become a student of the business.

There is so much information available online in the form of whitepapers and because of the whole moving the free-line thing (my thoughts on this are fodder for another blog post) that you cannot fail if you simply search, research, and apply.

SEARCH…RESEARCH…APPLY!

Make sure you become an expert of the business. A student of marketing and, yes, sales! Bob Oros has a wonderful program if you are squeamish about sales. He is a gifted sales trainer!

Yes, online business is enjoyable, Internet marketing can be exhilarating! But it is not kid’s stuff, it is a business!

Learn it!

“And when you can take the pebble out of my hand…you will be ready, Grasshopper!”

I could go on and on, as I could have with the description above.

Oh yeah, forgot about that guy, huh?

Me too, sort of!

That is, until I drive by a BP station and think about how close I came to resigning my life, to signing off, giving in and up!

Now?

I am making money and helping others do the same, it is wonderful! I live Pay it Forward every day and it comes back to me ten-fold!

I am in the process of working on a second doctorate…this one in Internet marketing, with an emphasis in inbound marketing.

I love it!

And, after a year and a half, I still skip sleep, run for days on 3-4 hours of sleep a night, and can’t get enough of it!

If you have that sort of passion, combined with a burning desire, you too can earn your Internet marketing doctorate and experience real success online. It’s an amazing ride!

Best wishes…contact me anytime!

John

Professor John P. J. Zajaros, Sr.
216-712-6526
216-539-7412 (office)
Skype; johnzajaros1
johnz@thequestrevealed.com
excellencepaidforward@gmail.com

How to Succeed in an Online Business

Going from Newbie to Profitability in a few Short Months…Instead of Years!

The journey from what they call a “newbie” to profitability has been an interesting one, one that has taken many hours, days, weeks, and months. Making money with an online business has taken quite a bit more time and effort than most would have you believe while they attempt to rope you into the latest “get rick quick” scheme.

The road to Internet marketing profitability has been full of ups and downs, with quite a few moments when I simply wanted to throw my computer right out the window…and then track down each and every person who had introduced me to the computer age…to “thank” them, of course!

Sound a bit harsh? Not if you have been in the Internet marketing world for any length of time, either attempting to make money in an online business or with an Internet presence for a traditional brick and mortar business!

Before we get into the highs and lows, the strategies that work and the schemes to avoid, let’s define a few terms:

Newbie: The word newbie is a slang term for a person new to some form of online activity. For our purposes, the definition we will use applies to an individual engaged in Internet marketing and online business for the first time…with little or no experience. While in some corners it has derogatory connotations, for our purposes and in the manner most people online use the term, it is for descriptive purposes only. Of course that is not to say there aren’t those out there who won’t use it in a derogatory fashion; this is, after all, the real world and there are people like that in every walk of life. But for our purposes, it simply means an individual just starting down the road to an Internet marketing education, usually to build and online business of some kind.

Guru: The word guru, and I am using it with a small “g” on purpose, has entered the online lexicon, conferring the status of “more-than-expert” on an individual. While the original usage of the word had religious connotations and was bestowed on an individual with great authority through wisdom and knowledge, particularly in India with Hinduism, Sikhism, and Buddhism. In much of the Western world, the term or designation of guru generally applies to anyone who amasses a number of followers, not always in the religious or philosophical sense…but in business and academia, as well. In it’s latest incarnation, the Internet Marketing and online business usage, the term guru is used to denote authority due to a particular set of skills…in this case building online businesses and marketing on the Internet.

The above terms are used in various ways by the Internet marketing crowd. Suffice it to say, they are not universally recognized or applied, often meaning different things to different people. The term “guru” being particularly problematic, as the designation of one with great authority and wisdom has carried over from the original usage and meaning; and, this use of the word has been encouraged by many Internet marketers today, for obvious reasons!

Significantly, as a beginner or newbie online, and one not completely understanding the nuances of the jargon and the history behind the evolution of the usage of the words above, this often leads people to chose to follow someone who has not earned the designation conferred or bestowed upon them…a designation either bestowed by others or, just as often, by the person himself or herself!

So Newbie Beware!

Things are not always as they appear online…but this is true in the offline world, as well. The problem online is many of the Internet marketing “gurus” are often quite adept at pushing all the right buttons in just the right way, creating a sense of desire and urgency, a powerful combination and an often irresistible force! Some of them are true gurus, at least in the sense that they are excellent marketers, fully capable and willing to part a budding newbie from his or her hard earned, and often limited resources!

So, how do you succeed at Internet marketing? In fact, who do you believe and who do you learn from if you don’t know who is a legitimate Guru and not simply a self-appointed, or self-anointed “guru”?

The best advice I can give you is to talk to other newbies. Most newbies will tell you if they have had a bad experience with a certain Internet marketer (see The Law of 250 below) and will usually be forthcoming about what works, and what doesn’t, as well.

Also, follow the conversations on social media, many of the conversations, and I am not referring to the recent unending linkfest over at Twitter, what a spamfest that has become, I am talking about reading the articles posted on LinkedIn and Mashable, just to name two excellent resources for newbies. Another wonderful resource is the free material provided by some of the more established Internet marketing firms, including TrafficGeyser, StomperNet, and HubSpot. (see the links below)

Opt-in to the email lists of the recommended programs (below), read their free material and follow the advice. When ready, they are some of the best programs on Internet marketing and they will teach you everything you need to know once you join…and they will help with implementation too, a rare combination.

The first steps to take in building your online business:

1) Decide on a niche. There are literally thousands of niches, so pick one you can get excited about. But also make sure it will pay!

2) Do the necessary keyword research and competitive analysis before jumping into an unprofitable niche. (I use Market Samurai, Google, and Wordtracker)

3) Only after the first 2 steps are completed should you purchase your own domain name. (I use GoDaddy)

4) Make sure you have a hosting company, a good one, one with 24/7 support. I use HostGator and SEOHosting (Both owned by the same company and they offer Fantastico…a must)

5) Get an email account set up, for your email marketing and your autoresponder. (I use a branch of AWeber)

6) Set up your profile for your social media image and make sure it is appropriate to and for your business model.

7) Set up an account at EzineArticles and a couple of others and begin to write a few articles. (We will get into this in an upcoming article)

Set up your YouTube, Break, and Viddler Channels for video. When ready, go to TrafficGeyser-link below-don’t try to “go it on the cheap” with the
freebie services, they all have major drawbacks and hooks! You get what you pay for, especially with implementation!

9) Find a great SEO course and apply yourself immediately. Get the SEO right from the beginning because it is huge and once everything is set up correctly, it will be your biggest asset! Get it wrong and you will pay for it in a myriad of ways and over the life of your business.

10) Find a mentor! I cannot overstate this point!!! Even Michael Jordan, Kareem, Tiger Woods, Babe Ruth, and Hank Aaron had/have their coaches and mentors. The major Internet marketing Gurus have coaches and mentors. They may not always talk about them but they all have them! Once you have a mentor? Follow their advice! If you play for Don Shula or Pat Riley or Joe Paterno and you don’t follow their advice…you are off the team! The same holds true for following a mentor! If you don’t think enough of the mentor or coach you have to follow their advice…find another one, because you obviously don’t need the one you have, or you would apply what they teach you. Lombardi, Hayes, Jackson, Paterno, Riley, Rupp, whomever…if you don’t play by their rules, you don’t play on their team. So, once you are fortunate to find a quality coach or mentor, one willing to spend their precious time on you, apply what they teach you because good coaches are hard to come by! Every Tom, Dick, and Mary is calling themselves a coach, mentor or “life coach” nowadays…make sure you have a good one, and then hold on for dear life!

11) Keep learning! Internet marketing and online business building is as fluid as any marketing and business endeavor I have ever been involved in. If you do not continue your education, and I am talking about daily, you will be left in the dust. Internet marketing is active, vibrant, and engaging. If you do not stay current, you will not prosper.

OK!

That’s a lot to cover and we have quite a way to go, yet! However, if you lay the proper foundation, if you get the bare bones stuff right, you will be on your way to profitability! Get it wrong and you will be struggling a year from now…if you last that long.

This is not rocket science! All you have to do is listen to some of the people who have made it, and made it big, to know that you can do it. It simply takes a concerted effort, application on a daily basis, constant education, and what Tony Robbins calls CANI!

Constant and neverending improvement!

If you build each day upon the one before, you will prosper. It will take time but if you apply yourself and understand that there is a learning curve and that The Law of 250 is a make or break proposition, you will do well. In fact, there may come a day when someone refers to you as an Internet marketing Guru…capital G!

One last thing…and this is the biggest of all!

Stop listening to the siren’s song and the promises of “Instant Wealth” every Tom, Dick, and “guru” that comes along is making! Get with a mentor or a quality program, learn it, stick with it, and build it! The tools are available, you simply have to educate yourself and then apply the knowledge to your Internet marketing endeavor. If you do? Your online business will be amazing, and so will your profitability!

REMEMBER: DO NOT LISTEN TO THE SIREN’S CALL!

John

Professor John P. J. Zajaros, Sr.
216-712-6526
866-835-2913 (toll free)
Skype: johnzajaros1
johnz@thequestrevealed.com

PS, Here are the resources I promised. Quality Internet marketing and online business programs:

1) Video Marketing: There is only one for video marketing, the rest all feed off of this one in one way or another! Or they just don’t measure up!

2) Article Marketing: There is only one number one!

3) SEO or search engine optimization: Again, there are a lot of wannabes…but only one quality program and it addresses it all and offers an amazing Internet marketing and SEO education! I didn’t realize how much I had yet to learn until I joined this program!

4) Domain Manager: GoDaddy (see icon on side panel and type in “diggnation” at checkout for the best deal) If you are purchasing more than one domain name? Check only the .com and .info boxes (how can you not buy .info for less than a buck?). Then at checkout you will be offered the remainder of the .org .net and .us or whatever at 50% to 75% savings! Do NOT check them ahead of time…only as part of the upsell process after you proceed to checkout. Then, add “diggnation” into the promo code box for additional savings.

5) Hosting: If you are building one website and/or blog, stay with HostGator (on the sidepanel again). Purchase the “Business” account, not the cheapy ones! You will get a dedicated IP address and an 800 number free. These two add-ons are well worth the extra 4-5 bucks! The psychological impact of being able to offer an 800 number, even if you rarely use it, is huge! The little cues make or break a business early! Take advantage of this cue and apply it!

6) Social Media Marketing: HubSpot is super for social media education…they have it down to a science! Do you need their service? No, at least not at first. But you do need their education. They also have a couple of cool tools for grading your efficacy online…so use them!

PPS, There are a lot more tips and I will pass them along in the weeks to come. January 2010 watch for a new online business building tool for any niche in Internet marketing….it will be comprehensive and it will be all you need!

How to Succeed at Internet Marketing: The Learning Curve!

“If it sounds too good to be true…”

Spend any amount of time looking for ways to make money on the Internet, and you will come across many people happy to help you out – out of your money, that is!

Maybe you weren’t even actively looking for an online business opportunity…but a savvy Internet marketing guru with a clever email subject line popped into your inbox!

So, you decided, “What the heck, I’ll check it out!”

Usually it begins with a promise. Yes, in just a few short hours per week you are going to make loads of money, millions even! And they have already done most of the work for you!

While they worked on rebuilding, and selling, the Brooklyn Bridge!

Easy, right?

Plugin and play! Set it and forget it!

Just like those chicken roasters they sell on TV infomercials! [Now, just off to the side let's have an idiot card telling everyone to say "Ooooh-aaaah!" and then clap!]

Yup! They know precisely what buttons to push and when; and, it’s all scripted to one end, to gain access to your wallet.

They are very good at it, too!

Hopefully, somewhere in the back of your mind, you hear your parent’s or grandparent’s voice echoing off in the distance:

“If it sounds too good to be true…it probably is.”

Folks, I don’t mean to sound cynical, mocking or facetious here. Well, maybe a little!?

The fact of the matter is…there are no “get rich quick” formulas in Internet marketing!

The whole notion of getting rich in a matter of days, weeks, or even months in Internet marketing is one of the late great snake oil sales campaigns!

BTW, I also have swamp land on the North Face of the South Slope of the Grand Canyon…and you too can own this beach front property just a few paces from the Caribbean…or was it the Pacific! Yeah, that’s the ticket! Next to the British Army gun emplacements next to the Belize National Airport!

Sure, there are instances in which a person has accomplished a great deal and done quite well in a matter of a few months. That individual usually has a history in sales, marketing, management, and/or entrepreneurial endeavors…but it certainly did not happen overnight!

In fact, most overnight success, and Hollywood and the music industries are great for building up this mythology, takes years. Years to gain overnight stardom, overnight riches, overnight success.

Years!

I have been a student of marketing for over 30 years. A student! I have built businesses and worked in sales, marketing, and management for some amazing companies, including my own, and for some amazingly successful entrepreneurs.

I have been blessed to see some of the best sales, marketing (in Internet marketing and also traditional brick and mortar marketers), self-improvement, and personal development gurus in the world speak, in person.

While we hear of the tremendous financial success many of these “gurus” have now, each and every one of them went through a learning curve…and it was hard work.

Eben Pagan of Altitude speaks of living in a tiny trailer, writing his first ebook in his “next-to-nothings.” Close your eyes you can see him sitting in front of his computer monitor in his skivvies writing all night.

Eben picturing what he was going to become.

Frank Kern of Mass Control 2.0 speaks of going to door to door in a black suit, in the middle of a Macon, Georgia summer, selling credit card vending machines…and that’s after burying a dog collar containment business he ran out of the back of a used car office!

Yet, Frank had this belief he could be something more, he knew it!

Tellman Knudson of The List Building Club, a man currently running across the country barefoot for homeless children, had already overcome significant medical issues as a child, tried a few other business ventures, including hypnosis, and failed. Tellman found himself at the end of his rope without enough money to buy lunch one day. Humiliated, he wrote an IOU to the diner for the cost of his lunch while the eyes of the people he saw every day were upon him. The dreaded double beep, he called it…rejection and humiliation!

In spite of the terrible humiliation…or because of it…he made it! Tellman envisioned something better, something great!

Jeff Herring, The Article Guy, was once homeless on Christmas Eve. Living in a hotel lobby, Jeff had nowhere to go and, seemingly, nowhere to turn.

Even while homeless, Jeff had a belief he could and would be something more, something greater!

Mike Geary, of The Truth About Abs, was “not in a good place financially,” working a regular 9-5 job as a scientist in the environmental field, trained people every evening and then went home to work on the computer until 4 in the morning…day after day, month after month, for several years before he made it…”overnight!”

True to his nature as an athlete, and as a scientist, Mike Geary knew he could achieve something great, he had the formula, it just took a concerted effort and belief!

Tony Robbins was a 20 year old kid with a beat up car, some stories have him living in it for a time, barely a penny to his name, going from appointment to appointment, speaking to business people with more experience and more money.

Yet instead of saying I can’t, it’s too hard or I don’t have the experience, Tony Robbins made it work!

I can go on…but you get the idea…I hope!

Every one of the above mentioned individuals had one quality. Every one of them believed above all else in their ability and that all things are indeed possible to those who believe!

“Whatever the mind of man can conceive and believe, it can achieve!” Napoleon Hill

The greatest service I can do for you is dispel the myth of overnight riches! The 4-Hour Workweek is probably the most misunderstood and misinterpreted work of the past few decades. Misunderstood, because the title has morphed into the entire message! The 80/20 Principle has also caused the same sort of issues, being widely misquoted and misunderstood!

Significantly, both of these books are one writer’s OPINION!

Interestingly, people often read a work and, because it is in print, has been published, and has achieved a certain amount of notoriety, it is considered fact. It has always amazed me how the written word can on one hand be relegated to the back burner by an entire generation, the video generation, and yet still hold immense power and authority.

Truly a paradox…a conundrum!

To have true and lasting success as an internet marketer, you have to become a student of the craft. To succeed online you must become comfortable with the sales process, marketing (both offline and Internet marketing), and with business building. After all, that’s what we are doing…right? We are building a business as entrepreneurs…as Internet marketing entrepreneurs.

Who do you believe and believe in? Are there reputable programs available for someone interested in making money online?

Yes, there are reputable programs out there, a few by the individuals noted above. Interestingly, the better programs available aren’t going to do all the work for you. And, the best Internet marketing programs aren’t going to do much of anything at all for you!

Why?

Well, there’s something to be said and much to be gained by taking the time to do it yourself! If you are serious about making money online, whether in the Internet marketing niche itself or in any one of the myriad of other niche marketing possibilities available to you, willing to take all the necessary steps, and don’t try to take shortcuts around the learning curve…you will prosper!

Take time to learn the real behind the scenes stories of how some of the successful internet marketers got to where they are today. They will inspire you!

Then, once you understand some of what it takes, it is time for implementation!

We will cover implementation in the next article! It is in combining education and implemetation that will lead you to prosperity in Internet marketing!

John

Professor John P. J. Zajaros, Sr.
216-712-6526
866-835-2913 (toll free)
Skype: johnzajaros1
johnz@thequestrevealed.com

PS, For more on the subject of success online and in life, just click this link and go to The John Zajaros Blog!

The question I asked myself, and the question you need to ask yourself is, where do you want to be 5 years from now?

Do you want to be working a job you hate the rest of your life or do you want to have an amazing life, one you can only glimpse a small part of now?

Either way, 5 years from now you are going to be alive and breathing, the question is do you want to pay a higher price now and have something amazing? Or do you want to be where you are today…5 years from now and for the rest of your life?

Before I started my businesses a very smart man who is my mentor asked me some questions when I said I was 53 and was questioning whether I could spend the time to build something at my age, and in my sate of health.

He said and asked me this:

“Let’s say it takes 5 years to build a million dollar a year business or multi-million dollar a year business. How old will you be?”

I said, “58!”

Then he asked, “How old will you be if you do nothing?”

I said, “58!”

He said, “So, in either case 5 years from now you will be 58, is that right?”

I said, “Yes!”

He said, “Since in either case you will be 58, and exactly the same amount of time will have passed, 5 years, where would you rather be? Where you are now? Or, where you envision being if you dare to be great?”

I said, “Where I envision myself being, of course!”

He said, “Well then, are you willing to pay the price for 5 years? Or, are you willing to pay for not making the right decision for the rest of your life? Because either way, you will be the same age 5 years from now, the real question is….How do you want to live the rest of your life? Do you want to live the rest of your life as you are today? Or, do you want to live the rest of your life as the owner of a million dollar plus per year business, because 5 years from now you are either going to be who your are today or who you envision becoming? Do you want to spend the rest of your life being unable to provide for yourself and your family, without struggle and doing something you hate? Or do you envision providing for yourself, your wife, your children, and your childrens’ children in a way you can only begin to image?”

I said, “Where do I sign?”

You see, you must think long term and you must get out of your comfort zone! It is easier to be broke, as painful as that is, than to step outside yourself and do something amazing! It is more difficult to step outside yourself and do what most people will not, dare to be great! Fewer still will put in the effort to be great! Even fewer still will take a chance and run the risk of failure…to be great! And that’s why only 1% or 3% or at most 5% are ever great!

Fear of failure and an unwillingness to get out of your comfort zone!

I once had a regional manager working for me, Steve Wilson (name changed), I will never forget Steve. Steve was 10 years my senior at the time and wise beyond his years, he knew how to be successful. I was 29 and his boss but he was the teacher that day. I owe him everything. Steve taught me more than I ever taught him. Steve asked me a few very simple questions way back a quarter of a century ago. I had just thrown up, pulling off the side of the road, running around to the back of the car, and puking my guts, I was so sick, I was about to have my first bout with duodenal cancer, terrible and didn’t even know it yet!

Out of the car he came, walked up to me and looked me in the eye and said,

“Are you willing to pay the price, because this isn’t the half of it?”

All I wanted to do was go home and climb into bed and he asked me again:

“Are you willing to pay the price, because this isn’t half of it?”

I couldn’t speak, I can still see the exact spot we were at in my mind’s eye, back on Sperry Rd. Westlake, Ohio, in the summer of 1984.

I couldn’t speak, I was afraid I would throw up again, and I nodded my head…

YES!

Then he made me say it, not so much with words as with a look…

“YES!” I screamed, yelled, bellowed, whatever it was, it was a YES!

He was right, it wasn’t half of it. But do you know what? We got back in the car, drove to our next appointment, instead of going home and getting in bed, which would have been the comfortable thing to do, the perfectly justifiable thing to do, even the rational thing to do!

We also made a sale! “Ace” Heating and Cooling (name changed), I remember it like it was yesterday because I was visibly ill and we still made the sale…for a ton of money.

Then? I went home and went to bed! I spent the next 12 weeks in Fairview General Hospital and Metro General Hospital, in Cleveland, but I will never forget that question or that sale!

The lesson was clear, sometimes when everything in your body and your mind is screaming stop, I don’t like this, this is uncomfortable, even painful, if we somehow force ourselves through the pain barrier and through the comfort zone…

WE CAN DO GREAT THINGS, WE CAN BE GREAT, WE CAN LIVE A GREAT LIFE! BUT WE MUST FIRST…DARE TO BE GREAT!

Every time I think of quitting, I am taken back to the side of the road and that surreal scene a quarter of a century ago. Steve was at my wedding to Connie in Las Vegas and remains for ever in my thoughts.

Everyone has a Steve in their life, some listen to the message and some quit. I hope none of you don’t quit! Quitting is easy and quitting becomes habit…and then you are going find that there is no way back until you break the mold and begin to believe in yourself again. Difficult? Yes! Impossible? Never!

“Never, never, never give up!” Winston Churchill

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Professor John P. J. Zajaros, Sr.
216-712-6526
Skype: johnzajaros1
johnz@thequestrevealed.com

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Hello! Welcome to The Internet Marketing Quest Revealed!

Over the next 30 days, one post a day, sometimes two, I will introduce you to an amazing, totally free, compilation of ideas, thoughts, and concrete programs you can follow to success. I have used the same information to go from 3 days from homelessness and being, quite literally, on my death bed and dead broke, to relative comfort.

Why should you check in here daily? Tell your friends about it, share it with others? Well, if you don’t, one thing is certain, you will never have the answer to that question. But if you do take the time to click the mouse, take a ride, read a story, get some insight from a relative outsider, a novice in the grand scheme of things, I give you my personal guarantee, I will hold nothing back, nothing at all! You will have it all, and it may just help. Would I take a few minutes out of my day to check something out that may give me one idea I can then use to make money? You betcha!

“gurus”

Am I a wealthy “guru”? Small “g!” You may never hear me use that word again! I hate the word “guru!” Perhaps because the first “guru” I met was anything but! He was a puffed up so-and-so, afraid of an email, afraid of the telephone, too involved in what he was doing and making to be involved in the lives of people he was responsible for. No! A true Guru, big “G,” in my very humble opinion, is a leader, someone who takes responsibility for the people he brings into this business. A real “Leader,” capital “L,” knows he has people’s lives in his or her hands, is humbled by, charged by, even frightened by the awesome responsibility that comes from such a charge. A true Guru is a Leader! Not by telling people he has done this or acquired that but by action and example. By paying it forward, by excellence paid forward!

Leaders

During this 30 period, I will introduce you to several people, one is my maternal Grandfather, capital “G.” His story, centered in the Detroit of 1968, is illustrative of just what a real Leader is and how it can come back to pay off in ways you never dreamed of. His story is a piece of history, quite literally. So, from now on, when you refer to someone as a “guru,” ask yourself this: Does he or she deserve that kind of special title? Have they earned the status of a Guru? Are they a Leader? Or is this just one more Joe or Jane, puffed up and impressed with his or her accomplishments. There is nothing special about that, absolutely nothing!

In other words, look behind the man or woman to the history of their lives, their actions, their generosity, their business principles, their humanness!

There are real Leaders in this industry, their are real Gurus. I have met a few of them and you would never know the things they do, the impact they make on people’s lives, behind the scenes. I do! I am fortunate enough to have bumped into the right people early on and have been forever changed by the experience. Some of these people you know, others you do not, no on does. I may introduce you to a couple, it depends on whether I can convince them to come out from behind the veil of their good deeds. So far? Not so lucky…but I’m working on it!

Am I wealthy?

To answer the other question, no, I am not a millionaire, not yet anyway. That is not my goal or my intention. My goal is to set my family free, to provide for them the opportunities that came late to me. But you know what? If they had come early, I may have missed them, totally missed them. And I use the plural, opportunities, because I have been presented with many in the last year. Many! I will share them all with you!

Now? I treasure each and every second, every minute, every hour of every day. I am alive!

Now, I tweet, I Facebook, I MySpace, I ****.com, all of that. ****? You will find out, it’s an amazing vehicle for individual, and business expression. I’ve know about **** for months and it is amazing, FREE, and the greatest! Tune in. You know? I used to smirk when I heard people referred to MySpace, Facebook, and especially, Twitter! A grown man tweeting? Come on! But I’ve met some amazing JV partners (used to think that meant junior varsity, ha!) and some amazing friends because I tweet! No, I TWEET! I didn’t understand the power of these incredible social networking vehicles, this Web 2.0. You are reading this right now, today, because of Web 2.0, social networking, social marketing, and being, well, social. This, from a guy who for the last few years, except for a very select group of athletes I train, students I help, and friends and family I love, you couldn’t get near me I was so sick!

Back to life!

I am making a living, making friends, training some pretty incredible athletes, tutoring some amazing students, mentoring a few absolutely brilliant entrepreneurs, and making it through a business the majority of those who begin, fail! Why? So many reasons. But I think, once again, a lot of it goes back to the whole guru thing above and one more thing:

Acres of Diamonds!

I want you to take the time to read this or listen to it. I know people say, “Don’t take them away from your website or blog, once you have them there, hold them!” Hey! If you want to get up and walk out, what they heck am I going to do about it anyway? If I don’t make things interesting, and profitable, you won’t come back no matter how I try to tie you up with fancy marketing gimmicks, pop ups, virtual operators (hate those!), and the like! You know the way here and, if I make it worth your while, you’ll be back. If not, I am challenged to stretch myself and make this even better. That’s what business about! That’s what life is all about!

Persistence!

Before I send you into Acres of Diamonds, and I really want you to take the time to either read it or listen to it…I did both. It is central to what we will be doing for the next month. No fancy sales pages, no teaser videos, no “free” stuff, remember economics 101(?), you will(!), just pure content, and lots of it!

Acres of Diamonds, finally! I am sure you will understand why I am having you read and/or listen to this by the end of it, perhaps before, but read it through, it will be the best 20 minutes you’ve spent in a long time.

PLEASE SHARE THIS & REGISTER FOR AN AWESOME DRAWING!

John P. J. Zajaros, Sr.
Professor, Coach, Mentor, Husband, Dad, Grandpa, and finally, Entrepreneur
216-712-6526
Skype: johnzajaros1
johnz@thequestrevealed.com

Russell Conwell

delivered over 5000 times at various times and places from 1900-1925 (this version recorded in studio)

This is the original recording, well worth the listen. He sounds like Napoleon Hill!

Audio mp3 Excerpt of Address:

http://www.americanrhetoric.com/speeches/rconwellacresofdiamonds.htm

Sorry! Tried several times to link direct but SEO Hosting (HostGator) was being it’s usual ornery self! That’s another tail!

Now: Acres of Diamonds

When going down the Tigris and Euphrates rivers many years ago with a party of English travelers I found myself under the direction of an old Arab guide whom we hired up at Baghdad, and I have often thought how that guide resembled our barbers in certain mental characteristics. He thought that it was not only his duty to guide us down those rivers, and do what he was paid for doing, but to entertain us with stories curious and weird, ancient and modern strange, and familiar. Many of them I have forgotten, and I am glad I have, but there is one I shall never forget.

The old guide was leading my camel by its halter along the banks of those ancient rivers, and he told me story after story until I grew weary of his story-telling and ceased to listen. I have never been irritated with that guide when he lost his temper as I ceased listening. But I remember that he took off his Turkish cap and swung it in a circle to get my attention. I could see it through the corner of my eye, but I determined not to look straight at him for fear he would tell another story. But although I am not a woman, I did finally look, and as soon as I did he went right into another story. Said he, “I will tell you a story now which I reserve for my particular friends.” When he emphasized the words “particular friends,” I listened and I have ever been glad I did. I really feel devoutly thankful, that there are 1,674 young men who have been carried through college by this lecture who are also glad that I did listen.

The old guide told me that there once lived not far from the River Indus an ancient Persian by the name of Ali Hafed. He said that Ali Hafed owned a very large farm; that he had orchards, grain-fields, and gardens; that he had money at interest and was a wealthy and contented man. One day there visited that old Persian farmer one of those ancient Buddhist priests, one of the wise men of the East. He sat down by the fire and told the old farmer how this old world of ours was made.

He said that this world was once a mere bank of fog, and that the Almighty thrust His finger into this bank of fog, and began slowly to move His finger around, increasing the speed until at last He whirled this bank of fog into a solid ball of fire. Then it went rolling through the universe, burning its way through other banks of fog, and condensed the moisture without, until it fell in floods of rain upon its hot surface, and cooled the outward crust. Then the internal fires bursting outward through the crust threw up the mountains and hills, the valleys, the plains and prairies of this wonderful world of ours. If this internal molten mass came bursting out and cooled very quickly, it became granite; less quickly copper, less quickly silver, less quickly gold, and, after gold, diamonds were made. Said the old priest, “A diamond is a congealed drop of sunlight.” Now that is literally scientifically true, that a diamond is an actual deposit of carbon from the sun.

The old priest told Ali Hafed that if he had one diamond the size of his thumb he could purchase the county, and if the had a mine of diamonds he could place his children upon thrones through the influence of their great wealth. Ali Hafed heard all about diamonds, how much they were worth, and went to his bed that night a poor man. He had not lost anything, but he was poor because he was discontented, and discontented because he feared he was poor. He said, “I want a mine of diamonds,” and he lay awake all night. Early in the morning he sought out the priest. I know by experience that a priest is very cross when awakened early in the morning, and when he shook that old priest out of his dreams, Ali Hafed said to him:

“Will you tell me where I find diamonds?”

“Diamonds! What do you want with diamonds?”

“Why, I wish to be immensely rich.”

“Well, then, go along and find them. That is all you have to do; go and find them, and then you have them.”

“But I don’t know where to go.”

“Well, if you will find a river that runs through white sands, between high mountains, in those white sands you will always find diamonds.”

“I don’t believe there is any such river.”

“Oh yes, there are plenty of them. All you have to do is to go and find them, and then you have them.”

Said Ali Hafed, “I will go.”

So he sold his farm, collected his money, left his family in charge of a neighbor, and away he went in search of diamonds. He began his search, very properly to my mind, at the Mountains of the Moon. Afterward he came around into Palestine, then wandered on into Europe, and at last when his money was all spent and he was in rags, wretchedness, and poverty, he stood on the shore of that bay at Barcelona, in Spain, when a great tidal wave came rolling in between the pillars of Hercules, and the poor, afflicted, suffering, dying man could not resist the awful temptation to cast himself into that incoming tide, and he sank beneath its foaming crest, never to rise in this life again.

Then after that old guide had told me that awfully sad story, he stopped the camel I was riding on and went back to fix the baggage that was coming off another camel, and I had an opportunity to muse over his story while he was gone. I remember saying to myself, “Why did he reserve that story for his ‘particular friends’?” There seemed to be no beginning, no middle, no end, nothing to it.

That was the first story I had ever heard told in my life, and would be the first one I ever read, in which the hero was killed in the first chapter. I had but one chapter of that story, and the hero was dead. When the guide came back and took up the halter of my camel, he went right ahead with the story, into the second chapter, just as though there had been no break.

The man who purchased Ali Hafed’s farm one day led his camel into the garden to drink, and as that camel put its nose into the shallow water of that garden brook, Ali Hafed’s successor noticed a curious flash of light from the white sands of the stream. He pulled out a black stone having an eye of light reflecting all the hues of the rainbow. He took the pebble into the house and put it on the mantel which covers the central fires, and forgot all about it.

A few days later this same old priest came in to visit Ali Hafed’s successor, and the moment he opened that drawing-room door he saw that flash of light on the mantel, and he rushed up to it, and shouted:

“Here is a diamond! Has Ali Hafed returned?”

“Oh no, Ali Hafed has not returned, and that is not a diamond. That is nothing but a stone we found right out here in our own garden.”

“But,” said the priest, “I tell you I know a diamond when I see it. I know positively that is a diamond.”

Then together they rushed out into that old garden and stirred up the white sands with their fingers, and lo! There came up other more beautiful and valuable gems then the first. “Thus,” said the guide to me, “was discovered the diamond-mine of Golconda, the most magnificent diamond-mine in all the history of mankind, excelling the Kimberly itself. The Kohinoor, and the Orloff of the crown jewels of England and Russia, the largest on earth, came from that mine.”

When that old Arab guide told me the second chapter of his story, he then took off his Turkish cap and swung it around in the air again to get my attention to the moral. Those Arab guides have morals to their stories, although they are not always moral. As he swung his hat, he said to me, “Had Ali Hafed remained at home and dug in his own cellar, or underneath his own wheat fields or in his own garden, instead of wretchedness, starvation, and death by suicide in a strange land, he would have had ‘acres of diamonds.’ For every acre of that old farm, yes, every shovelful, afterward revealed gems which since have decorated the crowns of monarchs.”

When he had added the moral of his story I saw why he reserved it for “his particular friends.” But I did not tell him that I could see it. It was that mean old Arab’s way of going around a thing like a lawyer, to say indirectly what he did not dare say directly, that “in his private opinion there was a certain young man then traveling down the Tigris River that might better be at home in America.” I did not tell him I could see that, but I told it to him quick, and I think I will tell it to you.

I told him of a man out in California in 1847, who owned a ranch. He heard they had discovered gold in southern California, and so with a passion for gold he sold his ranch to Colonel Sutter, and away he went, never to come back. Colonel Sutter put a mill upon a stream that ran through that ranch, and one day his little girl brought some wet sand from the raceway into their home and sifted it through her fingers before the fire, and in that falling sand a visitor saw the first shining scales of real gold that were ever discovered in California. The man who had owned that ranch wanted gold, and he could have secured it for the mere taking. Indeed, thirty-eight millions of dollars has been taken out of a very few acres since then.

About eight years ago I delivered this lecture in a city that stands on that farm, and they told me that a one-third owner for years and years had been getting one hundred and twenty dollars in gold every fifteen minutes, sleeping or waking, without taxation. You and I would enjoy an income like that — if we didn’t have to pay an income tax.

But a better illustration really than that occurred here in our town of Pennsylvania. If there is anything I enjoy above another on the platform, it is to get one of these German audiences in Pennsylvania, and fire that at them, and I enjoy it tonight. There was a man living in Pennsylvania, not unlike some Pennsylvanians you have seen, who owned a farm, and he did with that farm just what I should do with a farm if I owned one in Pennsylvania- he sold it. But before he sold it he decided to secure employment collecting coal-oil for his cousin, who was in the business in Canada, where they first discovered oil on this continent. They dipped it from the running streams at that early time. So this Pennsylvania farmer wrote to his cousin asking for employment. You see, friends, this farmer was not altogether a foolish man. No, he was not. He did not leave his farm until he had something else to do. Of all the simpletons the stars shine on I don’t know of a worse one than the man who leaves one job before he has gotten another. That has especial reference to my profession, and has no reference whatever to a man seeking a divorce. When he wrote to his cousin for employment, his cousin replied, “I cannot engage you because you know nothing about the oil business.” Well, then the old farmer said, “I will know,” and with most commendable zeal (characteristic of the students of Temple University) he sat himself at the study of the whole subject. He began away back at the second day of God’s creation when this world was covered thick and deep with that rich vegetation which since has turned to the primitive beds of coal. He studied the subject until he found that the drainings really of those rich beds of coal furnished the coal-oil that was worth pumping, and then he found how it came up with the living springs. He studied until he knew what it looked like, smelled like, tasted like, and how to refine it. Now said he in his letter to his cousin, “I understand the oil business.” His cousin answered, “All right, come on.”

So he sold his farm, according to the county record, for $833 (even money, “no cents”). He had scarcely gone from that place before the man who purchased the spot went out to arrange for the watering of the cattle. He found the previous owner had gone out years before and put a plank across the brook back of the barn, edgewise into the surface of the water just a few inches. The purpose of that plank at that sharp angle across the brook was to throw over to the other bank a dreadful-looking scum through which the cattle would not put their noses. But with that plank there to throw it all over to one side, the cattle would drink below, and thus that man who had gone to Canada had been himself damming back for twenty-three years a flood of coal-oil which the state geologists of Pennsylvania declared to us ten years later was even then worth a hundred millions of dollars to our state, a thousand millions of dollars. The man who owned that territory on which the city to Titusville now stands, and those Pleasantville valleys, had studied the subject from the second day of God’s creation clear down to the present time. He studied it until he knew all about it, and yet he is said to have sold the whole of it for $833, and again I say, “no sense.”

But I need another illustration. I found it in Massachusetts, and I am sorry I did because that is the state I came from. This young man in Massachusetts furnishes just another phase of my thought. He went to Yale College and studied mines and mining, and became such an adept as a mining engineer that he was employed by the authorities of the university to train students who were behind their classes. During his senior years he earned $15 a week for doing that work. When he graduated they raised his pay from $15 to $45 a week, and offered him a professorship, as soon as they did he went right home to his mother. If they had raised that boy’s pay from $14 to $15.60 he would have stayed and been proud of the place, but when they put it up to $45 at one leap, he said, “Mother, I won’t work for $45 a week. The idea of a man with a brain like mine working for $45 a week! Let’s go out to California and stake out gold-mines and silver-mines, and be immensely rich.” Said his mother, “Now, Charlie, it is just as well to be happy as it is to be rich.” “Yes,” said Charlie, “But it is just as well to be rich and happy too.” And they were both right about it. As he was an only son and she a widow, of course he had his way. They always do.

They sold out in Massachusetts, and instead of going to California they went to Wisconsin, where he went into the employ of the superior Copper Mining Company at $15 a week again, but with the proviso in his contract that he should have an interest in any mines he should discover for the company. I don’t believe he ever discovered a mine, and if I am looking in the face of any stockholder of that copper company you wish he had discovered something or other. I have friends who are not here because they could not afford a ticket, who did have stock in that company at the time this young man was employed there. This young man went out there and I have not heard a word from him. I don’t know what became of him, and I don’t know whether he found any mines or not, but I don’t believe he ever did.

But I do know the other end of the line. He had scarcely gotten the other end of the old homestead before the succeeding owner went out to dig potatoes. The potatoes were already growing in the ground when he bought the farm, and as the old farmer was bringing in a basket of potatoes it hugged very tight between the ends of the stone fence. You know in Massachusetts our farms are nearly all stone wall. There you are obliged to be very economical of front gateways in order to have some place to put the stone. When that basket hugged so tight he set it down on the ground, and then dragged on one side, and pulled on the other side, and as he was dragging that basket though this farmer noticed in the upper and outer corner of that stone wall, right next the gate, a block of native silver eight inches square. That professor of mines, mining, and mineralogy who knew so much about the subject that he would not work for $45 a week, when he sold that homestead in Massachusetts sat right on that silver to make the bargain. He was born on that homestead, was brought up there, and had gone back and forth rubbing the stone with his sleeve until it reflected his countenance, and seemed to say, “Here is a hundred thousand dollars right down here just for the taking.” But he would not take it. It was in a home in Newburyport, Massachusetts, and there was no silver there, all away off-well, I don’t know were, and he did not, but somewhere else, and he was a professor of mineralogy.

My friends, that mistake is very universally made, and why should we even smile at him. I often wonder what has become of him. I do not know at all, but I will tell you what I “guess” as a Yankee. I guess that he sits out there by his fireside to-night with his friends gathered around him, and he is saying to them something like this: “Do you know that man Conwell who lives in Philadelphia?” “Oh yes, I have heard of him.” “Do you know of that man Jones that lives in Philadelphia?” “Yes, I have heard of him, too.”

Then he begins to laugh, and shakes his sides, and says to his friends, “Well, they have done just the same thing I did, precisely”-and that spoils the whole joke, for you and I have done the same thing he did, and while we sit here and laugh at him he has a better right to sit out there and laugh at us. I know I have made the same mistakes, but, of course, that does not make any difference, because we don’t expect the same man to preach and practice, too.

As I come here to-night and look around this audience I am seeing again what through these fifty years I have continually seen – men that are making precisely that same mistake. I often wish I could see the younger people, and would that the Academy had been filled to-night with our high school scholars and our grammar-school scholars, that I could have them to talk to. While I would have preferred such an audience as that, because they are most susceptible, as they have not gotten into any custom that they cannot break, they have not met with any failures as we have; and while I could perhaps do such an audience as that more good than I can do grown-up people, yet I will do the best I can with the material I have. I say to you that you have “acres of diamonds” in Philadelphia right where you now live. “Oh,” but you will say, “you cannot know much about your city if you think there are any ‘acres of diamonds’ here.”

I was greatly interested in that account in the newspaper of the young man who found that diamond in North Carolina. It was one of the purest diamonds that has ever been discovered, and it has several predecessors near the same locality. I went to a distinguished professor in mineralogy and asked him where he thought those diamonds came from. The professor secured the map of the geologic formations of our continent, and traced it. He said it went either through the underlying carboniferous strata adapted for such production, westward through Ohio and the Mississippi, or in more probability came eastward through Virginia and up the shore of the Atlantic Ocean. It is a fact that the diamonds were there, for they have been discovered and sold; and that they were carried down there during the drift period, from some northern locality. Now who can say but some person going down with his drill in Philadelphia will find some trace of a diamond-mine yet down here? Oh, friends! You cannot say that you are not over one of the greatest diamond-mines in the world, for such a diamond as that only comes from the most profitable mines that are found on earth.

But it ser