Understanding Social Media: The Power and Implications of Its Usage

July 18, 2010

How to Use Social Media Effectively: A Lesson in Overlap, Privacy, and the Power of a Tweet Social media is the newest toy, a fad, a phase, a resource, a platform for social expression, a political weapon, a marketing platform, a symptom, a pathology, a paradox, a conundrum, a black hole…. A MYSTERY! Social media [...]

Read the full article →

Independence Day! Happy Birthday America and a Marketing Lesson

July 5, 2010

Life is Full of Lessons, You Simply Have to Pay Attention! A funny thing happened on my walk with TuffGuy…I learned something about people! You might call it a marketing lesson or simply a lesson about people. Ultimately, it was another life lesson and I had fun learning it. I was walking along the other [...]

Read the full article →

Inbound Marketing: The Sprinkles on a Meatball Sundae?

May 19, 2010

Inbound Marketing or New Media Marketing: Part I You’ve worked hard on your online or brick and mortar business and feel prepared to offer consumers something they need, but how do you bridge the gap between those potential consumers and your high-quality content, products, or services? Inbound Marketing utilizes an understanding of how consumers actually [...]

Read the full article →

The Truth About PLR and Content Creation: Pay Me Now or Pay Me Later!

May 12, 2010

“Fast and Easy!” Beware the Siren’s Call: PLR…PLR…PLR! I get PLR articles every day from one source or another, most are never opened. Of the ones I have opened, not one has been useful in its entirety. At best, I will get an idea for an article or two, like this one. The article you [...]

Read the full article →

Email Marketing: A Few Keys to Success

May 9, 2010

Email Marketing: Success with Email Delivery and Open Rate If you’re ready to implement an email marketing campaign, and you’ve already selected quality email marketing delivery software (e.g., AWeber, MailChimp, etc.) you must take time to analyze the factors necessary for quality email message and a effective email campaign.  Below you will find a few [...]

Read the full article →