The Loss of Credibility Online: It Starts with “Little Lies”

I’ve watched launch after launch over the past 2 years and I have gone from interested to completely and utterly skeptical…as I am sure many of you have. Not only are the same ploys used over and over again, but many of these Internet marketers must thing we are all stupid.

There can’t be any other explanation!

Not only do have have to deal with the same garbage over and over again but there seems no end in sight. That’s why I made the video below and decided to speak my mind.

I am taking a risk, I know that. But I would rather speak up than stay silent and watch people be taken advantage of…or worse.

The fleecing of America and now the world begins online and it has to stop!

Online trust is down significantly according to Inbound Marketing, Internet Usage Trends, and The Digital Future Report 2010

In a recent launch I noticed a series of “Little Lies,” as Seth Godin called them. Little Lies in the moments  and situations when we simply don’t tell the truth, when for whatever reason it is easier to “fib a little,” the shades of gray that lead to bigger lies and greater deception.

Whatever you call them, in a recent launch the marketers were definitely in the gray area and it turned me off completely…as I am certain it did others.

Rather than tell you about it, I’d rather let you watch the video and then you will understand what I am talking about.

The images below the video were taken over the first 24 hours of the launch, after it went live.

The “Little Lie” is subtle but it is part of a marketing mindset, and a ploy used to increase a sense of urgency, that I think we are all tired of.

I know I am and I know many of the people I’ve talked to about this are!

I hope you understand, my motivation is not to knock the guys personally but to knock their tactics.

If you agree? Leave a comment!

If you disagree? Leave a comment!

Thank and I hope you find this interesting.

John Zajaros
The Ultimate Internet Image
Lakewood, Ohio 44107

PS, Yes, there were other gray areas to be sure, and we could discuss them at length, but it starts with the Little Lies…and grows from there!

PPS, I know, I know! I have got to hit the recumbent bike again. The video doesn’t lie…in any sense!

The images below show an offer page for a recent and ongoing Internet marketing product launch. The times and dates are accurate and can be verified. Notice the scarcity ploy and the fact that the number never changes over more than 30 hours?

Either they failed to sell one seat or…well, you know!

No Up Sells, Down Sells or Cross Sells…

Just scarcity and a few other ploys…

When will it end?

Little Lies in Internet Marketing

Affiliate Dot Com Screen Capture Date and Time Stamped: 8-24-2010 12:44:01 PM

Little Lies in Internet Marketing

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Little Lies in Internet Marketing

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Little Lies in Internet Marketing

Affiliate Dot Com Screen Capture Date and Time Stamped: 8-25-2010 10:46:19 AM

Little Lies in Internet Marketing

Little Lies in Internet Marketing: The Affiliate Dot Com Capture 8-25-2010 3:23:26 PM

Little Lies in Internet Marketing

Affiliate Dot Com Screen Capture Date and Time Stamped: 8-25-2010 6:44:57 PM


The Truth About Most Online Marketing Gurus?

They Aren’t Gurus!

But I am getting ahead of myself! Let me explain. And yes, I will get to the survey and who the top 10 Gurus are. At least the Top 10 Gurus as far as the residents of Lakewood, Ohio are concerned.

But again, I need to explain.

When I first started my Internet quest, my first fledgling steps towards making a living online, I read anything and everything I could get my hands on in order to get a good start. In fact, I told my wife I was going to pursue it as if I were pursuing a second doctorate, this one in Internet marketing. I had a lot of time on my hands and I was intrigued. And, I didn’t want to work for anyone else ever again…on that point I was dead certain.

So, the entrepreneur’s life was for me…once again!

It was very early in my quest for Internet marketing knowledge and I was wrestling with a ton of information from a myriad of sources. I was at the point we all get to early on…information overload coupled with the uncertainty that comes with it.

Who was I to listen to?

Who were the authorities?

That was the point at which I was exposed to the phrase:

“Internet Marketing Guru”

During my initial Internet marketing studies, while attempting to figure out this whole marketing money online thing, I was exposed to the very best and the absolute worst the Internet has to offer; and that included many so-called “gurus.”

While searching for information, the nuts and bolts I needed to make my Internet marketing quest a success, I took time to dig deep into the offerings of many of the best known Internet marketing “gurus.”

Significantly, I also spent time reviewing the thoughts and ideas of some of the leading MLM “gurus,” although I sincerely wanted no part of the whole “MLM thing,” it was interesting. I also looked at a lot of material being produced by some of the less-known “wannabe gurus,” some just then beginning to make their own way online.

Yet many of them were already calling themselves Internet marketing “gurus!”

The education was an interesting mix of concepts and ideas, an education to be sure. But it was not the education I had envisioned when I started off. It was more about the state of the Internet and the quality (or lack thereof) of the information itself.

The education was less about the practical, nuts and bolts, A through Z approach to making money online I had thought it would be, and more about hazy concepts, why I should buy more of so-and-so’s products, and a ton of outdated material!

I discovered one thing early on in my Internet quest:

The only reason many of the Internet marketing “gurus” were being called “gurus” was because they referred to themselves as such!

In other words, they were self-appointed, self-pronounced “gurus” and nothing more.

Sadly, this remains the case through this writing!

The fact is, many marketing “gurus,” and this holds true more for online than offline marketing, have little, if any, real world marketing experience.

Incredibly, a vast number of these Internet marketing “gurus” have absolutely no “real world,” meaning offline, business experience at all!

This has real implications for those individuals in the inbound marketing consulting field because an understanding of how traditional, brick and mortar business is crucial. Not only is some sort of real world, nuts and bolts experience necessary for practical purposes, it is crucial for both perception and empathy.

The Internet Marketing Quest Revealed!

So, I learned two things early on in my Internet marketing, online business education, my Internet Marketing Quest Revealed:

  1. There are very few Internet marketing “gurus” worthy of the designation, and all that comes with it.
  2. Most Internet marketing “gurus” are simply slick marketers, I will give them that, individuals who are salesmen and saleswomen pushing a particular business perspective…and the products along with it, usually their own.

I realize the definition, and indeed the meaning, of the term Guru has changed somewhat over the years.

However, as far as I am concerned, a Guru is someone who places the welfare of others above their own in order to add to the “greater good.” A Guru is one who seeks to educate and enlighten others, not for financial gain but to enhance the well-being of their followers, those receptive to and following their message.



Let’s look at the term Guru for a moment.

Wikipedia (who else) offers a definition from the more traditional, religious perspective…and then adds to it:

A guru…is one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses it to guide others (teacher)….As a principle for the development of consciousness it leads the creation [the individual] from…ignorance to the light of knowledge. In its purest form this principle manifests on earth as a divine incarnation (saint), a person with supreme knowledge about God and all creation.

Other forms of manifestation of this principle also include parents, school teachers, non-human objects, and even one’s own intellectual discipline.

….the word “guru” is widely used with the general meaning of “teacher“. In Western usage, the meaning of guru has been extended to cover anyone who acquires followers, though not necessarily in an established school of philosophy or religion. In a further Western extension, guru is used to refer to a person who has authority because of his or her perceived secular knowledge or skills, such as in business….A guru is a spiritual teacher, but is also used to refer to anyone knowledgeable in a particular area (e.g. a computer guru). [bold and italicized passages altered to provide emphasis]

Here’s a very general perspective, if not a cut and dry definition for the term Guru:

  • In the East and in the West gurus are thought of as:
    • Experts, “knowledgeable in a particular field,” sharing their knowledge with others
    • Teachers (usually but not always)
    • Having followers in one way or another
    • Individuals offering guidance
    • Individuals providing influence
    • Selfless individuals contributing to the greater good

Interestingly, if you were to ask a number of people at random who or what is the first thing to pop into your head when you think of the term “guru”?

What answer or definition do you think they would respond with?

I have written about this several times because it continues to be an issue for me and for others, based on the email and comments I get.

And, because this whole Internet marketing guru thing is perplexing to me!

So, three weeks ago I initiated a survey.

The survey was centered on one question:

What do people think of when you mention the term Guru?

I thought my answers would be very different from the ones half a world away, say, in India.

Now? I am not so sure.

The methodology was simple (and yes, less than scientific):

Ask anyone and everyone I ran into one question and then shut up!

Over a period of two weeks, while walking my dog, TuffGuy, I stopped virtually anyone and everyone I could and asked them the same question:

“What is the first thing that pops into your head when I say the word ‘Guru’?”

The survey was not scientific, as stated above, at least not in the strictest sense. But the selection was random, as random as I could make it.

The people were all from the Midwest, a fairly safe assumption given the fact that they were walking on the sidewalk, in Lakewood, Ohio.

The participants were from all walks of life, men and women, young and old, in every sort of dress imaginable, at various times of day and well into the evening, and so forth.

In total, there were 228 people and they took anywhere from 2 to 15 seconds to answer.

Interestingly, they all seemed to “shoot from the hip,” so to speak. Meaning, they all appeared to give it their best shot.

Yes, I had a couple of Ronald Mc Donalds, one Bugs Bunny, and one White Rabbit. The latter obviously a Lewis Carroll fan. Perhaps, more likely, a Johnny Depp fan? But many of the walks were late at night and the individuals who came up with these “off-remarks” seemed quite “happy,” if you know what I mean.

Their responses were thrown out, of course.

These are the top 10* responses (out of a total of 27 total responses):

  1. Dalai Lama
  2. Saint
  3. Computer wiz
  4. Bill Gates
  5. The Pope
  6. Teacher/Professor
  7. Minister-Reverend-Priest
  8. Billy Graham
  9. Monk
  10. Donald Trump-Steve Jobs

*I told all of the individuals who participated in this survey to give me the very first thing to pop into their heads, that they were not to consider it but to “go with your gut!

Interestingly, 62% of the answers had a religious connotation and 23% had computer or computer business implications. The remainder of the responses were from the business world and included Warren Buffet, Richard Branson, and Stephen R. Covey; the field of sports and included Michael Jordan and Pat Riley; and, others included President Obama, Seth Godin, and Tony Robbins. Interestingly, while I failed to mention living gurus or gurus from the past, an oversight on my part, I still had 3 people mention Napoleon Hill and 1 mention Vince Lombardi.

The only mention of a marketing guru, in any way, shape, or form was Seth Godin!

The actual numbers are available upon written request and will be included in The Ultimate Internet Image’s new ebook, Inbound Marketing A through Z to be released on September 7, 2010 to subscribers of The Ultimate Internet Image.


Ultimately, we all assign meaning to labels in different ways. The problem I have with the phrase Internet marketing guru is that it rarely meets any sort of minimum standard, or rather the “Internet marketing gurus” do.

Or, more precisely, what my perception of what a Guru ought to be…is thought to be!

When all is said an done, one thing is clear:

There is a huge perception between the label and the reality.

The Label: Saint and Teacher, Selfless and Knowledgeable

The Reality: Salesman and Marketer, Slick and often Self-Serving

Interestingly, I started out to write a very different piece, my thoughts about one of the first products I purchased from a well-known, often well-thought of Internet marketing guru. The product was a very high-end product, a recycled seminar on DVD hungry students paid thousands of dollars to attend. The product is so full of information and so utterly and completely boring I have yet to get through it.

It is a narcissistic display in once sense and devoid of personality in another. Imagine conflating those two images…I know but it was the best I could do. It’s that bad. Honestly, it is truly awful.

And, it was created by an Internet marketing guru who is next to impossible to reach, completely unaccessible to all but a very small group in the Internet marketing guru clique, say that 5 times real fast.

And yet, he is very successful.

Go figure!

So, he is a slick marketer, a great salesman, and the antithesis of what a guru is all about.

At least to the way of thinking of 228 people from mainsteam America in the summer of 2010.

You see, while they have no idea who he is or what he is about, they do seem to have an idea who or what I Guru is…capital “G!”

The Dalai Lama on the other hand?

A man from a country halfway around the world, following a religion foreign to everyone I talked to, all agree in one thing…he is the embodiment of the term Guru…saint…teacher!

I guess the ultimate questions and the ultimate analysis comes down to this:

Do you want to be viewed and remembered as a slick salesman or do you want to make a lasting impression? Does anyone care what kind of car you drive or what kind of a house you live in or how much money you made on your last product launch? Or can you help push others up, better their stations in life, and help them achieve their dreams…in turn bettering your life and well-being through service to others?

Or you can just brag about how much money you made in how many minutes on your last product launch?

Guru or “guru”? It’s that cut and dried!

Thank you for taking the time to read my thoughts, I hope they gave you food for thought. Please leave a comment and let me know what you think or share your story! I would love to hear it and it will add so much!

John Zajaros
The Ultimate Internet Image
The Internet Marketing Training and Services Company
Lakewood, Ohio 44107


The Ning Violation: Is it Ethical?

by John Zajaros on August 19, 2010

The Ning Violation

Is Ning’s Decision Good Business?

I usually write about Internet marketing, inbound marketing, online business, offline/online business, and the like here at The Internet Marketing Quest Revealed. This blog post is related to all of those topics and more.

The decision Ning made, and will enforce tomorrow, will affect people from all walks of life, many who simply built a wonderful little, or not-so-little, online community.

The Ning Violation is, in fact, a violation of a commitment, an agreement between Ning and all of those little online communities and their members. It will affect many people and it has been handled badly. It is not about the money.

It is about an implicit contract, a social contract if you will, between Ning and its users.

That is why I call it The Ning Violation!

The Ning Violation

I awoke this morning, went through my usual routine, and then went to my email box. I always put off email until I have accomplished my two major tasks of the day, so as not to be distracted. Email is the bane of almost every marketer’s existence. You can’t work effectively if you focus too much time and attention on email, it will suck precious minutes and hours out of your day; and, conversely, you can’t do business without it, email is a crucial component in today’s interconnected, online world.

So, on to my email inbox and what do I find?

An email announcing The Ning Violation, a take it or leave it upgrade policy. I have Ning pages and have set them up for clients, so naturally I was concerned. Several things popped into my head almost at once, the first was a twinge of anger at the prospect of my work being held hostage; and, right along with that thought was the thought that, if this was rubbing me the wrong way, it had to be affecting others the same way.

Mountain out of a mole hill?

Tempest in a teapot?


After all, at first glance I can upgrade for as little as $2.95 per month or $19.95/year.


But then, I looked at what I get for “peanuts” and it seems pretty obvious where I am being pointed by the marketing team at Ning.

Next, I reviewed Ning Plus with Advanced Features for $19.95 per month or $199.95/year and it looks a bit better.

Until I realize that Ning has conveniently left out the capability to add new videos or offer music, two of the most popular Ning features. They do allow access to current videos, so they do appear to understand the concept of grandfathering, but it appears to be too little, too late.

Finally, we get to Ning Pro, announced as being Built for Scale. Ning Pro os $49.95 per month or $499.95/year…and I save 17%!

API Access, unavailable at the lower levels is offered as an upgrade at the Pro Level, as are additional Bandwidth and Storage.

Ning offers sponsored networks for Education at the Mini level and Health at the Plus level. Both sponsorship networks require an application process and a sponsorshiop acknowledgement must be placed on the header of your Ning Mini or Ning Plus page.

If it is in one of those two categories and if it qualifies.

Several questions popped into my mind:

  1. Why was this notice the first notice? I am very good about catching this sort of thing and even go through my spam folder before deleting it to make sure nothing important gets trapped. But I will concede this point, perhaps I was missed or missed the announcement.
  2. Why am I getting this notice one day before the cut off?
  3. How are my clients going to react to an increase in fees, however small, for something they perceived as free?
  4. Is this ethical?
  5. Is this good business?

The Ning Violation

This is clearly not a lot of money and we all have more important things to occupy our time.

So, why do I feel violated?

This is the heart of it:

This is bad business, plain and simple. The cost is irrelevant, the threat is, take it or leave it. It is unethical. Interestingly, if you have a Ning page and you do not upgrade to the appropriate level? They are holding your content. You can’t see it, it isn’t available to anyone through their network, but it is there and you can download it to your computer.

But then what?

We all know who the content belongs to. It belongs to the creator of the page and the members. That content is as much a part of their lives as anything they have built online and now they either accept Ning’s terms or they have no vehicle for expression.

Yes, I am sure Ning has that tied up in the Terms of Service (TOS). I haven’t checked as of this writing but it is irrelevant at this point because they have lost a user, several actually.

Ning obviously knows what a Grandfather clause is.

Why didn’t they use it in some way, shape or form?

Let’s look at a possible scenario:

A community develops a soccer program and tells everyone in town they can play and the community will pick up the bill, play on the community fields. etc. Coaches can create the best team possible from the available pool of children who want to play. To build the program and the individual teams, everyone will invest their time to get the program going and make the individual teams successful.

Now comes The Soccer Violation

After a couple of years the program has been built and the teams are flourishing.

Now, the community steps in and says:

“Things are going to change beginning tomorrow. Beginning tomorrow, you can play in the pasture over by the barn for $3 a month per child or you can play in the baseball diamond outfield for $20 a child or you can continue to play on the nice, new community soccer fields for $50 a child. Up to you, take it or leave it…the new program starts tomorrow.”

There will be a lot of kids out of soccer in that community…today!

I am willing to bet, there will be a lot less Ning pages in the online community tomorrow and a lot of ill-will for a long time to come.

Here are the questions that started rattling around in my brain as soon as I read the email and as I dug into this deeper:

If Ning can do it, who will be next?

If Ning can pull off The Ning Violation, why not Facebook or YouTube or Twitter?

Perhaps it is coming, in one way or another. Bit by bit and drip by drip, things will change, they always do. But many have asked this question, faced this scenario head on, and balked.

Why did Ning push the envelop?

Are they in trouble financially?

Hard to say!

But the question I come back to time and again is:

The Ning Violation: Is it Ethical?

This is not what I had intended to write about for this blog today…but I think the question deserved the space.

I hope you agree!

Thank you for taking the time to visit and read this post/rant.

Please, feel free to comment and don’t forget to subscribe…we have an awesome ebook coming out on September 7, 2010 and it is only available to subscribers…free.

John Zajaros
The Ultimate Internet Image
Lakewood, Ohio 44107
Skype: johnzajaros1

PS, Check out our newest blog at Ultimate Inbound Marketing. It is still young but will grow fast…I hope you will grow with us!

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Premium Blogging, the New Media, and Inbound Marketing

Once upon a time, the only reputable way to share content on the internet was with a “static” website. These sites were simple, like billboards, a few pages at best. They would display content to visitors, and those visitors would treat the message conveyed on a take-it or leave-it basis. The line between content-producer and content-consumer was obvious and rigid, leaving no opportunity for companies to interact with their prospective clients or clients (customers) beyond an opt-in form or an online shopping cart.

Those days are gone…and hopefully for good!

Blogs, once simply online diaries, have become clearing houses for everything from political news to consumer goods.  In the new media, inbound marketing world, a high quality blog is the perfect place for customers to find and interact with your message in an informal yet professional way.  If you want to keep your customers informed and involved, maintaining a premium blog is your best option.

What is a Premium Blog?

A premium blog is a professional, interactive website where the reader is the focus, not the writer. They exist to offer information and interaction instead of serving the blogger.  In other words, it’s a bout relationship building. A good example might be, the gadget blog that leaked the new iPhone;, with a constant stream of information pertaining to all things Internet; or, the current King of the Hill when it comes to inbound marketing information and the latest new media resources.

Inbound marketing consultancies are often hired to create and maintain a traditional brick and mortar business’ online presence, their Internet image, to include:

  • Social Media Management
  • Email Marketing
  • Video Marketing (i.e., production, distribution, etc)
  • Content Development (articles, video, blogs, social media, etc)
  • Online Brand Awareness (often as part of a broader inbound marketing strategy)
  • Blogging (a premium blog that could easily function as an independent website)
  • Other New Media Resources and Relationship Marketing Tools

One of the major benefits of a full-function, multi-featured premium blog is that not only can many writers contribute to them, they may serve a variety of different functions.

Significantly, both “offline,” what are commonly referred to as brick and mortar businesses (i.e., retail outlets, service businesses, professional practices, charitable organizations, etc), and online businesses stand to benefit from the features a premium blog.

In Bloomberg Businessweek, TECHNOLOGY February 20, 2008 ( reprint from an April 2005 article), reported that blogs are: “Simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business—including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite.”

Two WordPress themes used by The Ultimate Internet Image are:



Both of the above mentioned blog themes are in effect much more than simply themes, they offer a complete suit of interactive resources for enhancing a business’ online presence…their Internet image.

Will it work for my business?

Imagine creating an environment where your customers willingly come to read a report about your business or industry. Perhaps they come to check out the tips for buying a featured product or explore other features unique to your business. Perhaps they come to see what others have written in the form of comments about an offering or an idea? It makes sense to offer a platform of this kind, particularly in the permission-based, consumer search-driven marketing environment we are now a part of.


  • Ease – Premium blogs have become increasingly feature rich. Yet their best feature may be their ease of use. WordPress, as well as other blogging platforms, allows even relatively unskilled users to easily create fully functioning websites in a few minutes…rather than hours or days.  This allows even a very small business to provide interactive media for prospective clients and clients; and, compete with the “big boys” without shelling out the big bucks.
  • Sales – A Hubspot study recently noted that companies that use blogs get 55% more visitors to their online real estate than those who don’t.  You can also double your inbound links and the number of pages your site has, something that is very difficult to do with a static website. Both of these benefits do wonders to improve Page Rank and your ranking on search engine results pages. All of this means more traffic to your online real estate, more prospective clients exposed to your product (with the proper message), more sales for your business, and a healthier bottom line. Who can argue with that?
  • Promotion – Any real life billboard along the side of a country road, or an adbuy in whatever media for that matter, can be mimicked online either free or for pennies; and, it will reach farther and faster with a blog. With blogs, your customers will regard you as an authority and regard themselves as participants in the marketing of the information you wish to convey.
  • Value – While premium blogging isn’t free, the services it offers to both user and creator carry so little cost it just makes sense.  Blogs offer value in terms of relationship building and brand awareness that firms used to pay a fortune for. Interestingly, many otherwise dynamic companies are still paying top dollar for polling firms to take their clients temperature, attempting to stay ahead of the curve when ti comes to consumer expectations.  A blog can serve as both a suggestion box and support forum, demonstrating to your customers that their input is important to you in a way that a recorded phone message could never convey. In a new media, inbound marketing world, social media has demonstarted convincingly that people want a voice and they must be heard…or they will go elsewhere and take ntheir business, and their dollars, with them.

An Easy First Step for Brick and Mortar Businesses of All Sizes

Building an online presence, The Ultimate Internet Image, for your offline, brick and mortar business can be an overwhelming prospect.

  • Who do I need to hire?
  • What do I need to invest in?
  • Do I need to be engaged in social media?
  • How much time should I devote to it?
  • Do I need to make videos?
  • How do I get my videos and articles distributed?
  • How many blog posts do I have to write a week?
  • Do I need to buy advertising on Google?
  • How do I maintain my online presence once you’ve worked hard to create it?

The Ultimate Internet Image offers the answer to these questions. A premium blog is a good first step and should be your online hub, the linchpin of your inbound marketing strategy. A blog will help you find your footing on the internet by creating a dynamic and friendly space for your clients to visit.

A blog, once set up, can be maintained by The Ultimate Internet Image or by your employees with next to no training and almost no cost.  The Internet offers literally millions of consumers who love blogs, trust blogs, and use blogs often; these consumers are waiting for you.

Why not get started today?

John Zajaros
The Ultimate Internet Image
The Internet Marketing Quest Revealed
Lakewood, Ohio 44107
Skype; johnzajaros1


How to Succeed Online: Wishing Doesn’t Make It So!

by John Zajaros on July 30, 2010

Making Money on the Internet is Something You Must Excel At…To Be Any Good At!

I read an interesting quote a long time ago, it was actually a line from a book I was reading entitled Hearts in Atlantis. The book was eventually made into a movie, as all Stephen King books are. Interestingly, unlike most Stephen King books converted to movies, this was a good one with a stellar cast. Anthony Hopkins was masterful, as usual, and a young Anton Yelchin, later to emerge in Terminator Salvation with Christian Bale and Sam Worthington, was amazing…perhaps the role of his life.

The quote:

“…and wishing doesn’t make it so!

This quote is so common, at least in the sense that it has been around forever, as to be almost cliche.

Almost…if it weren’t so true!

Interestingly, the quote has carryover power into almost any milieu and in virtually all walks of life.

There is another quote, a bit cruder, that pretty much carries the same message, albeit to a little different crowd and in a much different way.

The quote:

“If you wish in one hand and sh*t in the other…you can be certain of one thing…sh*t!

I warned you! It’s all in the delivery.

Ultimately, the messages are the same:

“Success takes effort…no amount of wishing will make it so!”

We are told daily to attract this and envision that.

Yes, visualization is crucial. But visualization and goal setting without follow-through is worthless. This hoo-haa (technical term) being peddled of late is garbage. You’ve heard the stuff (two technical terms in a row!), it’s being pitched everywhere.

Unfortunately, it is like baking a cake without adding heat…it ain’t gonna happen!

Success takes effort. Success takes real, concentrated, long term effort. Success takes getting through what Seth Godin refers to as The Dip. Very often, success takes getting through and beyond several Dips!

Success takes balls!

There, I said it!

That’s about as crude as I have ever been online or offline, at least since the Army (1972-73), but it is true and someone needs to say it.

If you can’t “grow a pair, you’re destined to fail!

Success is tough.

Success is often dirty.

Success is frustrating, tiring, and humiliating!

Success is wonderful!

Success takes concentrated effort and it is never easy.

Not real success, the kind of success that lasts, the kind of success that is meaningful, that you can share…that you want to share!

Beware of the following quote:

The Easy Path to Riches!

Do you know how many results you get when you type in that keyword phrase?

Over 1,000,000!

Many people are caught by the Siren’s Call:

“The Easy Path to Riches!”

Short term thinking will lead to long term failure. Don’t fall into the trap! It takes more than setting up a website and tweeting all day on Twitter to succeed. If that were the case, we’d have witnessed hundreds of thousands of “success stories” by now.

And that ain’t happening!

It takes more than a few articles and dozens of videos to succeed online. I takes more than creating a Facebook page and a LinkedIn profile.

It takes learning, applying, tweaking, throwing most of it out, and beginning again.

Success is never easy…but it is always worth it!

Ultimately, success means different things to different people and what you thought would define your success when you started out will be nothing like the success you end up with.


Success is indeed the journey. But more than that, success is a process, a growth process that never ends…until we do.

So, how do we succeed online? By growing, by learning, by sharing, and by growing some more. In the end, your success will be defined by your effort and by what you put into your endeavor.

Finally, I believe success has little to do with making money, money is just a measure, and not a very meaningful one. The success you achieve will define you as much as you are defined by it. So stick with it, apply yourself, ask for help, and be flexible.

Because, as stated above, the success you end up with will be very different from the success you set out to achieve.

And wishing doesn’t make it so!

Contact me anytime!

John Zajaros
The Ultimate Internet Image
Lakewood, Ohio 44107
Skype: johnzajaros1
216-712-7004 (bus)
440-821-7018 (cell)

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