New Media, Inbound Marketing, and the Premium WordPress Blog Theme

by John Zajaros on August 10, 2010

Premium Blogging, the New Media, and Inbound Marketing

Once upon a time, the only reputable way to share content on the internet was with a “static” website. These sites were simple, like billboards, a few pages at best. They would display content to visitors, and those visitors would treat the message conveyed on a take-it or leave-it basis. The line between content-producer and content-consumer was obvious and rigid, leaving no opportunity for companies to interact with their prospective clients or clients (customers) beyond an opt-in form or an online shopping cart.

Those days are gone…and hopefully for good!

Blogs, once simply online diaries, have become clearing houses for everything from political news to consumer goods.  In the new media, inbound marketing world, a high quality blog is the perfect place for customers to find and interact with your message in an informal yet professional way.  If you want to keep your customers informed and involved, maintaining a premium blog is your best option.

What is a Premium Blog?

A premium blog is a professional, interactive website where the reader is the focus, not the writer. They exist to offer information and interaction instead of serving the blogger.  In other words, it’s a bout relationship building. A good example might be Gizmodo.com, the gadget blog that leaked the new iPhone; LifeHacker.com, with a constant stream of information pertaining to all things Internet; or HubSpot.com, the current King of the Hill when it comes to inbound marketing information and the latest new media resources.

Inbound marketing consultancies are often hired to create and maintain a traditional brick and mortar business’ online presence, their Internet image, to include:

  • Social Media Management
  • Email Marketing
  • Video Marketing (i.e., production, distribution, etc)
  • Content Development (articles, video, blogs, social media, etc)
  • Online Brand Awareness (often as part of a broader inbound marketing strategy)
  • Blogging (a premium blog that could easily function as an independent website)
  • Other New Media Resources and Relationship Marketing Tools

One of the major benefits of a full-function, multi-featured premium blog is that not only can many writers contribute to them, they may serve a variety of different functions.

Significantly, both “offline,” what are commonly referred to as brick and mortar businesses (i.e., retail outlets, service businesses, professional practices, charitable organizations, etc), and online businesses stand to benefit from the features a premium blog.

In Bloomberg Businessweek, TECHNOLOGY February 20, 2008 ( reprint from an April 2005 article), reported that blogs are: “Simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business—including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite.”

Two WordPress themes used by The Ultimate Internet Image are:

Studiopress

Thesis

Both of the above mentioned blog themes are in effect much more than simply themes, they offer a complete suit of interactive resources for enhancing a business’ online presence…their Internet image.

Will it work for my business?

Imagine creating an environment where your customers willingly come to read a report about your business or industry. Perhaps they come to check out the tips for buying a featured product or explore other features unique to your business. Perhaps they come to see what others have written in the form of comments about an offering or an idea? It makes sense to offer a platform of this kind, particularly in the permission-based, consumer search-driven marketing environment we are now a part of.

Advantages

  • Ease – Premium blogs have become increasingly feature rich. Yet their best feature may be their ease of use. WordPress, as well as other blogging platforms, allows even relatively unskilled users to easily create fully functioning websites in a few minutes…rather than hours or days.  This allows even a very small business to provide interactive media for prospective clients and clients; and, compete with the “big boys” without shelling out the big bucks.
  • Sales – A Hubspot study recently noted that companies that use blogs get 55% more visitors to their online real estate than those who don’t.  You can also double your inbound links and the number of pages your site has, something that is very difficult to do with a static website. Both of these benefits do wonders to improve Page Rank and your ranking on search engine results pages. All of this means more traffic to your online real estate, more prospective clients exposed to your product (with the proper message), more sales for your business, and a healthier bottom line. Who can argue with that?
  • Promotion – Any real life billboard along the side of a country road, or an adbuy in whatever media for that matter, can be mimicked online either free or for pennies; and, it will reach farther and faster with a blog. With blogs, your customers will regard you as an authority and regard themselves as participants in the marketing of the information you wish to convey.
  • Value – While premium blogging isn’t free, the services it offers to both user and creator carry so little cost it just makes sense.  Blogs offer value in terms of relationship building and brand awareness that firms used to pay a fortune for. Interestingly, many otherwise dynamic companies are still paying top dollar for polling firms to take their clients temperature, attempting to stay ahead of the curve when ti comes to consumer expectations.  A blog can serve as both a suggestion box and support forum, demonstrating to your customers that their input is important to you in a way that a recorded phone message could never convey. In a new media, inbound marketing world, social media has demonstarted convincingly that people want a voice and they must be heard…or they will go elsewhere and take ntheir business, and their dollars, with them.

An Easy First Step for Brick and Mortar Businesses of All Sizes

Building an online presence, The Ultimate Internet Image, for your offline, brick and mortar business can be an overwhelming prospect.

  • Who do I need to hire?
  • What do I need to invest in?
  • Do I need to be engaged in social media?
  • How much time should I devote to it?
  • Do I need to make videos?
  • How do I get my videos and articles distributed?
  • How many blog posts do I have to write a week?
  • Do I need to buy advertising on Google?
  • How do I maintain my online presence once you’ve worked hard to create it?

The Ultimate Internet Image offers the answer to these questions. A premium blog is a good first step and should be your online hub, the linchpin of your inbound marketing strategy. A blog will help you find your footing on the internet by creating a dynamic and friendly space for your clients to visit.

A blog, once set up, can be maintained by The Ultimate Internet Image or by your employees with next to no training and almost no cost.  The Internet offers literally millions of consumers who love blogs, trust blogs, and use blogs often; these consumers are waiting for you.

Why not get started today?

John Zajaros
The Ultimate Internet Image
The Internet Marketing Quest Revealed
Lakewood, Ohio 44107
Skype; johnzajaros1
216-712-7004

{ 1 comment… read it below or add one }

Tolka October 27, 2015 at 2:38 pm

Excellent blog! Do you have any tips for aspiring
writers? I’m hoping to start my own blog soon but I’m a little lost on everything.
Would you recommend starting with a free platform like Wordpress or go
for a paid option? There are so many choices out there that I’m completely confused ..
Any suggestions? Thanks!

Reply

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