How to Succeed in Online Business – The Ultimate Question: The Internet Marketing Quest Revealed

by John Zajaros on May 20, 2009

The question I asked myself, and the question you need to ask yourself is, where do you want to be 5 years from now?

Do you want to be working a job you hate the rest of your life or do you want to have an amazing life, one you can only glimpse a small part of now?

Either way, 5 years from now you are going to be alive and breathing, the question is do you want to pay a higher price now and have something amazing? Or do you want to be where you are today…5 years from now and for the rest of your life?

Before I started my businesses a very smart man who is my mentor asked me some questions when I said I was 53 and was questioning whether I could spend the time to build something at my age, and in my sate of health.

He said and asked me this:

“Let’s say it takes 5 years to build a million dollar a year business or multi-million dollar a year business. How old will you be?”

I said, “58!”

Then he asked, “How old will you be if you do nothing?”

I said, “58!”

He said, “So, in either case 5 years from now you will be 58, is that right?”

I said, “Yes!”

He said, “Since in either case you will be 58, and exactly the same amount of time will have passed, 5 years, where would you rather be? Where you are now? Or, where you envision being if you dare to be great?”

I said, “Where I envision myself being, of course!”

He said, “Well then, are you willing to pay the price for 5 years? Or, are you willing to pay for not making the right decision for the rest of your life? Because either way, you will be the same age 5 years from now, the real question is….How do you want to live the rest of your life? Do you want to live the rest of your life as you are today? Or, do you want to live the rest of your life as the owner of a million dollar plus per year business, because 5 years from now you are either going to be who your are today or who you envision becoming? Do you want to spend the rest of your life being unable to provide for yourself and your family, without struggle and doing something you hate? Or do you envision providing for yourself, your wife, your children, and your childrens’ children in a way you can only begin to image?”

I said, “Where do I sign?”

You see, you must think long term and you must get out of your comfort zone! It is easier to be broke, as painful as that is, than to step outside yourself and do something amazing! It is more difficult to step outside yourself and do what most people will not, dare to be great! Fewer still will put in the effort to be great! Even fewer still will take a chance and run the risk of failure…to be great! And that’s why only 1% or 3% or at most 5% are ever great!

Fear of failure and an unwillingness to get out of your comfort zone!

I once had a regional manager working for me, Steve Wilson (name changed), I will never forget Steve. Steve was 10 years my senior at the time and wise beyond his years, he knew how to be successful. I was 29 and his boss but he was the teacher that day. I owe him everything. Steve taught me more than I ever taught him. Steve asked me a few very simple questions way back a quarter of a century ago. I had just thrown up, pulling off the side of the road, running around to the back of the car, and puking my guts, I was so sick, I was about to have my first bout with duodenal cancer, terrible and didn’t even know it yet!

Out of the car he came, walked up to me and looked me in the eye and said,

“Are you willing to pay the price, because this isn’t the half of it?”

All I wanted to do was go home and climb into bed and he asked me again:

“Are you willing to pay the price, because this isn’t half of it?”

I couldn’t speak, I can still see the exact spot we were at in my mind’s eye, back on Sperry Rd. Westlake, Ohio, in the summer of 1984.

I couldn’t speak, I was afraid I would throw up again, and I nodded my head…


Then he made me say it, not so much with words as with a look…

“YES!” I screamed, yelled, bellowed, whatever it was, it was a YES!

He was right, it wasn’t half of it. But do you know what? We got back in the car, drove to our next appointment, instead of going home and getting in bed, which would have been the comfortable thing to do, the perfectly justifiable thing to do, even the rational thing to do!

We also made a sale! “Ace” Heating and Cooling (name changed), I remember it like it was yesterday because I was visibly ill and we still made the sale…for a ton of money.

Then? I went home and went to bed! I spent the next 12 weeks in Fairview General Hospital and Metro General Hospital, in Cleveland, but I will never forget that question or that sale!

The lesson was clear, sometimes when everything in your body and your mind is screaming stop, I don’t like this, this is uncomfortable, even painful, if we somehow force ourselves through the pain barrier and through the comfort zone…


Every time I think of quitting, I am taken back to the side of the road and that surreal scene a quarter of a century ago. Steve was at my wedding to Connie in Las Vegas and remains for ever in my thoughts.

Everyone has a Steve in their life, some listen to the message and some quit. I hope none of you don’t quit! Quitting is easy and quitting becomes habit…and then you are going find that there is no way back until you break the mold and begin to believe in yourself again. Difficult? Yes! Impossible? Never!

“Never, never, never give up!” Winston Churchill

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Professor John P. J. Zajaros, Sr.
Skype: johnzajaros1

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