Twitter

Twitter and the Social Media Wars

by John Zajaros

The Social Media Wars are Upon Us Twitter is evolving! Facebook and Google+ have demonstrated how difficult social media can be, how many “circles” we can be made to jump through on our way to nirvana and social media engagement. Enter Twitter! Twitter is doing it right: Simple Engaging Interesting The Social Media Wars are […]

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Understanding Social Media: The Power and Implications of Its Usage

by John Zajaros

How to Use Social Media Effectively: A Lesson in Overlap, Privacy, and the Power of a Tweet Social media is the newest toy, a fad, a phase, a resource, a platform for social expression, a political weapon, a marketing platform, a symptom, a pathology, a paradox, a conundrum, a black hole…. A MYSTERY! Social media […]

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How NOT to Build a Social Media Following: The Failure of Autofollowing

by John Zajaros

How to Build a Social Media Presence: The Use of Autofollowers and Other Mistakes As more and more Internet marketers hop on the social media band wagon, chasing social media riches, many focus on building huge followings using the various autofollowers. With all the hub-ub about Twitter, and social media in general, that people would […]

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Twitter Metrics: Understanding Social Media Part III – Quantifying Twitter Usage

by John Zajaros

How do we to get the biggest bang for our social media buck? In other words, understanding the metrics of Twitter is on everyone’s mind these days. As marketers attempt to determine the efficacy of their overall social media marketing strategy and how “the new kid on the block” fits into it, the challenge becomes, […]

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The Internet Marketing Quest Revealed: Twitter & Social Media Part II – TweetDeck, PeopleBrowsr & twhirl!

by John Zajaros

As stated in “Understanding Social Media Part I – Twitter, Tweeple, and the Twitterverse,” the world is aflutter over Twitter. One of the newest social media platforms, it has emerged as the darling of social media, and all of the Internet. There are a myriad of Twitter tools and applications available for novice and expert, […]

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