social networking

Understanding Social Media: The Power and Implications of Its Usage

by John Zajaros

How to Use Social Media Effectively: A Lesson in Overlap, Privacy, and the Power of a Tweet Social media is the newest toy, a fad, a phase, a resource, a platform for social expression, a political weapon, a marketing platform, a symptom, a pathology, a paradox, a conundrum, a black hole…. A MYSTERY! Social media […]

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Success in Internet Marketing and Joe Girard’s Law of 250!

by John Zajaros

Many years ago I read a book titled How to Sell Anything to Anybody, it was by a car salesman who was noted in The Guiness Book of World Records as being the greatest salesman in the world. Joe Girard’s accomplishment is really something, particularly in light of the fact that to his day people […]

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FriendFeed: A Great Tool With an Uncertain Future–Enter Facebook!

by John Zajaros

The recent acquisition of FriendFeed by facebook, and yes all you English teachers out there, the proper name is left uncapitalized, announced to the world in early August 2009, still has much of the Internet wondering…”What next!?” The consensus seems to be facebook coveted not only the FriendFeed staff of twelve, eleven of whom are […]

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What do Andrew Carnegie, Napoleon Hill, and a Facebook Friend Have in Common?

by John Zajaros

I received a message from a facebook friend. I belong to several groups, some are good, some are vehicles for spam…I get out of them fast! The man who sent me this is usually quite good about sending reliable information and not spamming, he is usually dead-on as far and insights and content. I got […]

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Twitter Metrics: Understanding Social Media Part III – Quantifying Twitter Usage

by John Zajaros

How do we to get the biggest bang for our social media buck? In other words, understanding the metrics of Twitter is on everyone’s mind these days. As marketers attempt to determine the efficacy of their overall social media marketing strategy and how “the new kid on the block” fits into it, the challenge becomes, […]

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