Social Media Mugging

Understanding Social Media: The Power and Implications of Its Usage

by John Zajaros

How to Use Social Media Effectively: A Lesson in Overlap, Privacy, and the Power of a Tweet Social media is the newest toy, a fad, a phase, a resource, a platform for social expression, a political weapon, a marketing platform, a symptom, a pathology, a paradox, a conundrum, a black hole…. A MYSTERY! Social media […]

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How NOT to Build a Social Media Following: The Failure of Autofollowing

by John Zajaros

How to Build a Social Media Presence: The Use of Autofollowers and Other Mistakes As more and more Internet marketers hop on the social media band wagon, chasing social media riches, many focus on building huge followings using the various autofollowers. With all the hub-ub about Twitter, and social media in general, that people would […]

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Twitter Metrics: Understanding Social Media Part III – Quantifying Twitter Usage

by John Zajaros

How do we to get the biggest bang for our social media buck? In other words, understanding the metrics of Twitter is on everyone’s mind these days. As marketers attempt to determine the efficacy of their overall social media marketing strategy and how “the new kid on the block” fits into it, the challenge becomes, […]

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How to Commit Social Media Suicide: Social Media Mugging & Linking Up!

by John Zajaros

Internet marketing and social media have become inextricably linked, you cannot engage in one without engaging in the other, if you hope to achieve optimum results. Yet, in the zeal to chase the buck, by way of social media, many have corrupted the process and actually invite failure in doing so…the Internet marketing version of […]

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