Facebook and Twitter

Twitter and the Social Media Wars

by John Zajaros

The Social Media Wars are Upon Us Twitter is evolving! Facebook and Google+ have demonstrated how difficult social media can be, how many “circles” we can be made to jump through on our way to nirvana and social media engagement. Enter Twitter! Twitter is doing it right: Simple Engaging Interesting The Social Media Wars are […]

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Understanding Social Media: The Power and Implications of Its Usage

by John Zajaros

How to Use Social Media Effectively: A Lesson in Overlap, Privacy, and the Power of a Tweet Social media is the newest toy, a fad, a phase, a resource, a platform for social expression, a political weapon, a marketing platform, a symptom, a pathology, a paradox, a conundrum, a black hole…. A MYSTERY! Social media […]

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Twitter Metrics: Understanding Social Media Part III – Quantifying Twitter Usage

by John Zajaros

How do we to get the biggest bang for our social media buck? In other words, understanding the metrics of Twitter is on everyone’s mind these days. As marketers attempt to determine the efficacy of their overall social media marketing strategy and how “the new kid on the block” fits into it, the challenge becomes, […]

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The Internet Marketing Quest Revealed: Twitter and Social Media Part I

by John Zajaros

Twitter, Social Media, Social Media Marketing, and Internet Marketing Seem to Be Inextricably Linked! This is the first in a series on Twitter applications, tools, and their usage, both in a purely social sense and in a marketing context. It is my hope that by the end of this series you will have at your […]

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The Internet Marketing Quest Revealed: How to Be a Social Media Guru Part II

by John Zajaros

The debate continues into what constitutes a social media expert or “guru?” Internet marketing, in all of its manifestations is incomplete without including a social media strategy. As Internet marketing and in fact all online business changes, social media marketing is one of the fastest growing facets of entrepreneurship. What defines an expert is one […]

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