Dan Hollings was brilliant tonight, talking about the Twitter marketing portion of StomperNet’s new Internet marketing platform.

As has been the case with every member of the StomperNet faculty over the past month, Dan was fantastic! The ladies and gentlemen of the StomperNet faculty have defined Internet marketing and online business success; and, they have also demonstrated the professional way to launch an Internet marketing product, with first-class information and a quality platform!

If you follow me anywhere on social media, you know that I am a big advocate of implementation. In other words, taking action using the proper tools, and to do so in the most efficient and effective way possible. I am talking about an Internet marketing business system, combining the necessary tools to make money online, along with those necessary to run a business effectively, not just in the sort run…but for years to come, should that be your desire.

I am always skeptical when I read some of the sales letters written by people calling themselves “gurus.” In some instances, these tomes are written by people barely able to keep their businesses afloat, offering this program or that, many of the words bandied about are:

Guru, and you may already know how I feel about that term as a descriptive adjective for most marketers!

Mentor, always at a prices that would make a Vegas Madam blush!

Coach, I wonder what John Wooden or Joe Paterno would say?

“Life” Coach, as opposed to what?

And many more!

Many of the people using these appellations have never built a lasting business of their own, in good times or bad, and fewer still have any real idea what it takes to be successful in the long-term. Yet we are bombarded daily with parroted advice from those among us…

“Faking it, until making it!”

Don’t get me wrong!

I am 100% behind people making a go of it online, in Internet marketing proper or in affiliate or niche marketing, because it’s all really the same thing (or is it?), they have my respect and admiration!

The problem I have is with people attempting to run before they have a good understanding of what it takes to walk…and attempting to lead others over the same cliff you may be heading for. The drop is steep and unforgiving.

So, my question is this:

If you aren’t sure of what you are doing, how in the world are you going to teach others?

The answer:

You can’t, at least not without pulling the both of you down together!

You see, sales and marketing is a lot more complex than most people maintain in their books with the catchy phrases. While many throw around names like Hill, Nightingale, Ziglar, Hopkins, Girard, and now Robbins and Tracy, they have little understanding of what drives people to act on a consistent and continuous basis, on both sides of the equation; sales/marketing; and, the purchasing-target audience/market.

Unfortunately, certain Internet marketing “gurus” have created an air of positive expectancy that doesn’t always match up with reality.

Some marketing “gurus” claim the “chosen few” will make from $10,000 to $100,000 per month in a matter of a few weeks, implying that all you have to do is:

1) Spend $X dollars for an application fee…that one kills me!

2) Spend $Y dollars an ebook…usually written in vague generalities in order to sell more, you guessed it, stuff!

AND

3) Spend $Z dollars for a monthly membership…and we get what for that? More stuff!

FINALLY

4) The heavens will open and all will be made clear from one high!

After all, their sales letter maintains…just look what Gee Willacres did in just 6 months after:

1) Having a leg removed…the wrong one!

2) Being trampled by a horse…a pony from the traveling carnival really!

AND

3) Having open-heart surgery…when he was supposed to have a kidney transplant!

If Gee can do it…well, gosh…so can you!

Pile on top of this line of whooey, whooey being a technical term I learned at the George Carlin School of Internet Marketing and Online Shenanigans Annual Conference, in suburban Tehran, the idea that a web presence (nice word for mass produced website) set up as some sort of a cookie-cutter, big scheme Internet marketing (Read: MLM) template is going to do draw the thousands to tens of thousands of victims, I mean visitors, per month necessary, based on even the best conversion numbers online, to generate that sort of income is flat out tom-foolery!

Another Carlin school term! Being a graduate, I am allowed to thrown them around!

And I am being very kind with the descriptive adjectives…sans the four letter ones!

Reality?

The reality of an individual with no clear idea of what to do and how to do it, just laid off from his or her job at Bob’s Burger Palace and Horseshoeing Emporium, a gig they’ve had for the last 20 years, and turning to the Internet in desperation is very different from the reality of an individual who has a marketing background, a stable home life, time to build a proper foundation before going full time, which includes the time educate one’s self, the moxie to network properly, and plenty of resources to spend on education and to fall back on if he or she takes a header off of one of those Internet marketing, online business cliffs!

Yet Internet marketing “gurus” seem to focus on the target market en mass…without realizing that Joe Palooka’s Internet marketing needs are very different from Betsey Homecki’s online business aspirations! Very few people (read: gurus with a small “g”) actually take the time to build any version of “Bob” (watch The New Money Masters with Frank Kern and Tony Robbins, brilliant!), and if they are, they must be way off the mark, because most of the people I talk to are frustrated, angry, disenchanted, and even bitter…tracking back to their experiences with the “gurus!” They want to make it, many want it with a white hot desire! The problem is with the delivery of information at a reasonable cost and in a way that is truly user friendly.

I don’t believe many of the “gurus” have a clue how people learn, much less what it takes to teach them! The end result is a support nightmare, a lot of people referring to “gurus” as scam artists, and a stadium full of people (Read: Joe Girard) screaming don’t buy from so-and-so! More to come on this topic!

So, getting back to Internet marketing, online business success, coaching, mentoring, and implementation!

The problem most people have starting out is not a lack of information, there is plenty of good information available if you know how to research and know what you are looking for; it’s not that there isn’t a proven template for success, there are several successful online business models available; and, it’s not that there is a lack of quality software to implement even the most ambitious strategies, there are some great Internet marketing implementation platforms available. The challenge is in knowing who to listen to, understanding what they are saying, which means cutting through all the hype; and finally, which program to invest in…in order to pull it all together…or at least start on the right path.

Who: Who to listen to and, more importantly, who to believe!

What: Understanding what they are saying. This means understanding the basics of marketing in general and Internet marketing specifically!

Which: Which way to go! There is no shortage of voices in the wilderness, some as soothing and convincing as any Siren’s call! Knowing which program to invest in has with it its own set of qualifiers and traps to avoid!

Beware!

Or better yet: Buyer Beware!

The reality…ah, back to reality…is that you can go any which way and get to where you are going. Or, as the old one-liner goes:

“You can’t get there from here!”

Ultimately, you have to put your faith, if trust is too big a word right now, in someone and something…both of them!

You must deal with the 3 Ws:

Who
What
Which

Back to Stompernet!

I have recommended a handful of programs over the last year, the ones I have wholeheartedly endorsed, and still use, I can count on one hand!

Enter StomperNet!

At $10,000 per year, it was just not in my make-up to invest that kind of money, even at $800 per month, in a marketing program, particularly at the stage of development I was in when StomperNet appeared on my radar. I have followed Brad Fallon, and he back, almost from day one of my involvement on Twitter, so I knew of Brad and StomperNet…and had heard nothing but good about both the man and the Internet marketing opportunity, because StomperNet is much more than a program, it is a complete system!

Ah, finally! The final piece of the puzzle:

System!

Like TrafficGeyser, a much more specialized system, one I endorse wholeheartedly, StomperNet is not only an Internet marketing system, it is a community, a university of sorts…in a very real way, a bit of academia on the Internet.

StomperNet is perhaps the only true Internet marketing university!

For that reason, and because I am so impressed with the StomperNet system and it’s community, including its amazing faculty, I am going to make the following offer:

If you purchase StomperNet using my affiliate link, you may contact me at any time, day or night 24/7 for the next 365 days, no kidding, for the next year, and we will work through the implementation together! I will always get back to you in short order, always!

PLEASE!

Do not take this as some sort of a “I am the greatest, I will lead you” ego trip!

I will be starting with StomperNet just like you, from the beginning! However, I do have experience with some of the components as individual products, so we will not be flying blind. What I am offering is a mastermind of at least two, open almost at your beck and call, and all you have to do is make your purchase through my link.

We will do the rest together.

In fact , I will make this even better:

For the next 90 days, we will meet online, via Skype, 3 evenings a week…for at least an hour a session…perhaps longer!

After the first 90 days we will see how things go. You never know, we may find we enjoy the mastermind sessions and simply expand upon it.

That’s my offer! I am so impressed with StomperNet, I think this is something that can serve to push a bunch of new “stompers” up all at once!

Once you get your email confirmation, and I get mine, we will set up our first session!

I am looking forward to having you as a fellow Stomper, as a colleague, and as a member of a mastermind focused solely on our collective success in Internet marekting!

John

Professor John P. J. Zajaros, Sr., PhD
216-712-6526
Skype: johnzajaros1
johnz@thequestrevealed.com
excellencepaidforward@gmail.com (my very personal email address)

PS, In case you missed it, the links toward the top of the article above are for the webinar series, the ones down the page are going straight to the StomperNet main page! Either way, see you soon!

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Success in Internet marketing of any kind is about the little things adding up to a big picture. It’s kind of like a jigsaw puzzle, if you miss one of the pieces, the picture is incomplete. The same is true for building you online business. One of the most important components of any business building process is knowing who your target market is and how to reach them. Additionally, you must understand how to promote effective not only within the niche you select but across niches. The sort of cross promotion I am talking about will be discusses in the video below. if you have any questions after you watch it, please don’t hesitate to contact me, I am always available.

Keyword research, as well as target market/audience research must be focused and applied with an eye towards profitability and the ability to optimize, and monetize, you blog and its message! Without proper research, you are simply another average online business…and 97% of all blogs fail to ever generate a profit, much less a living for its owner. So, research is key!

I use several tools, some free and the others very reasonable considering the results:

Google’s Insights for Search is a powerful tool that, when applied properly, will provide valuable information about your prospective niche or niches, the target audience you hope to focus on, and much more!

Google’s keyword tool is a valuable tool, one that will save you time and effort, it will also help ensure that your domain name, articles, posts, tags, categories, in other words everything associated with you Internet marketing platform, your blog, is fully optimized.

Google Analytics, while a bit ahead of where we are at this moment, is also an integral component and will help you fully optimize your web presence. Interestingly, many of these tools and techniques are totally ignored by the “gurus” when they develop their Internet marketing courses. Perhaps it is because they don’t offer affiliate programs? Who knows, I would hope not!

Wordtracker is by far the finest keyword tools I have used. For a small monthly membership fee, this tool will prove an invaluable asset when doing research of any kind related to understanding search tendencies across the web, and for optimization of domain names, blog posts, articles, and so much more!

Some of my other favorite Internet marketing resources are:

EzineArticles.com is by far the best ezine article directory on the Internet! Now, that’s a pretty bold statement, and should raise a few eyebrows! But when you consider the fact that they do not have an affiliate program, so I am not getting a cent for telling you about them, the statement gains weight! In fact, they are just that good! EzineArticles.com is by far the class of the Internet and you should develop a relationship with them first and foremost!

Jeff Herring, The Article Guy, is the man responsible for my picking up the pen again, figuratively speaking, and beginning to write once more! He made it interesting, fun, and easy…his course is nothing short of fantastic. Jeff has the best program on the market for article marketing, hands down! You can do no better, and you can do a heck of a lot worse! And that’s why I have used his course and I endorse it whole-heartedly here. Jeff Herring is indeed The Article Guy!

Tellman Knudson’s List Building Club – Free Trial Offer is Amazing! You may even win an amazing Ferrari 360 Spyder! This is the program I started with and it is complete and very reasonable. I am and absolute fan Tellman Knudson and his products. This is a must for anyone serious about Internet marketing. Invest in The List Building Club Gold Membership, if you can swing it, it is well worth the extra $30 a month and will pay for itself with great ideas that are easy to set up and apply to the Internet.

Russell Brunson’s Absolutely Amazing 27 Day Challenge! Just cover S&H and you will have invested in a program worth thousands! This is as good an offer as I’ve seen from DotComSecrets…don’t miss this one!

Marc Joyner’s Simpleology will do what the name implies and so much more! This program will focus that energy to a knife point and you will experience productivity like never before! The best part? It’s totally free! That’s right, free…always! No trial period, no hitch, just free and absolutely awesome! Sign up today!

Don’t forget to sign up for the newsletter and, if you are interested in pursuing the offer I mentioned to work along side me, and along with the rest of the Ultimate Internet Image Mastermind Group…and the business that goes along with it? Contact me at the email below!

Best wishes and I am available for personal consultation any time!

Professor John P. J. Zajaros, Sr.
216-712-6526
Skype: johnzajaros1
johnz@thequestrevealed.com

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There are many ways to begin to blog, some are free and some cost few dollars to start with. The trick is to know which one to use for your primary Internet marketing, niche specific online business and which ones to use to help drive traffic to your primary one.

WordPress and All the Rest!

In my opinion, there is only one blogging platform to use if you are planning to build an online business using blogs as your primary method for income generation. Blogging is the fastest growing segment of the Internet marketing world, growing by leaps and bounds on a daily basis. Getting started is relatively simple and quite inexpensive, setup being a matter of a few steps if you have chosen the right web hosting company…one with Fantastico! If you have properly set up a web hosting account with HostGator, see the video below and the link on the side panel, you now have a domain name from GoDaddy that is search engine friendly, a hosting account with a dedicated IP address, and a web hosting company with Fantastico to build on.

So, for about $20 you are about to go into business for yourself!

Once you have your domain name “pointed” at your web hosting account by taking the two nameserver addresses you get from HostGator and plugging them in at GoDaddy, in your domain manager, your account will be up and running in about a day or so. It takes a while for everything to be communicated properly but once it is set, it’s only a matter of minutes to set your blog up!

Stand Alone Blogging: A separate entity, a business in and of itself and not an add-on!

If you are planning on making your blog “pay” you need to have it stand alone. To do this you will set it up as its own property and not as an adjunct to a website. While this is done quite frequently, if you are planning on monetizing the blog, then optimizing it for the best SEO results, keep it separate! Once your domain name is set and pointing to the right place, your web hosting account, all you need to do is log on to your “Cpanel,” short for control panel, and begin to build.

Fantastic! Fantastico!

On the Cpanel, scroll down to the Fantastico icon and click it! Once you do that, there will be a sidepanel on the left that has a bunch of “stuff” listed. Forget about everything else, click on the WordPress box. Clicking WordPress will take you to a very easy set of instructions and within minutes you will have your first blog! If you have any problems at all, go to support, then to tutorials, scroll down to the appropriate tutorial and it will fill in any gaps in your knowledge. You can use it to walk you through the entire process, it is very thorough and easy to follow.

Visit your blog!

Once you have set up your blog, it is time to build it the way you want it. There are a number of alternatives, including changing the theme, something I recommend, adding affiliate links, and the rest of it. However, before you start with any of that, let’s make sure that the blog is started right and the proper steps to make it search engine friendly are taken. SEO is important and takes time but it is wise to begin with the right template, right from the beginning.

SEO and your new blog!

Right now you have a blank blog, you should go in and delete the “Hello World” and add your own, keyword rich, description, a first mini-article of sorts. You can always change it but it will give people visiting for the first time a sense of where you are going to take them. Until you begin to add content, this will be nice filler and, if you are going to set up an AdSense account, something I recommend, it is a good idea to make sure you have a description with keywords that will enable the right sort of ad mixture. Meta tags should also be set up now but aren’t as important to SEO as they are to conversions once someone accesses your blog on a search engine result page (SERP). We will get into all of this in a subsequent post.

Next…Affiliates and Content!

We will discuss the best way to get affiliates on your blog, and which ones to avoid. Content is king. Period! If you don’t have good content, forget it, you will lose more clients than you can shake a stick at, so to speak. So, if you stink at writing, and many do, you need to hire someone to help you. We will get into outsourcing but make sure you have killer content right off the bat! If you have any questions, contact me and I can give you some suggestions.

Next? Building your content and outsourcing!

If you are unsure of yourself at all or want to go faster, using this blog to answer your questions along the way, I suggest two programs:

http://www.TheUltimateInternetMarketer.com

Internet marketing is not about duplication, it’s about connection. If you can connect with your clients, your target group, you will have a winner. If you cannot identify, empathize, even sympathize with them, there will be no connection. Without empathy and compassion, there will be no connection. You will be just another antiseptic site or blog…and there are far too many of those! Be different, be unique, and be passionate!

Hope you like the videos. Please use them to fill in the gaps and answer specific questions!

Then? Make sure you enter the drawing for:

1) Laptop (4gig, loaded with extras, top of the line)
2) 3 Major NY Times Best Sellers
3) An amazing Internet marketing program, unlimited access
4) Dell 22″ Flat Panel Monitor (still in the box!)

Professor John P. J. Zajaros, Sr. PhD
216-712-6526
Skype: johnzajaros1
johnz@thequestrevealed.com

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