Making Money on the Internet is Something You Must Excel At…To Be Any Good At!

I read an interesting quote a long time ago, it was actually a line from a book I was reading entitled Hearts in Atlantis. The book was eventually made into a movie, as all Stephen King books are. Interestingly, unlike most Stephen King books converted to movies, this was a good one with a stellar cast. Anthony Hopkins was masterful, as usual, and a young Anton Yelchin, later to emerge in Terminator Salvation with Christian Bale and Sam Worthington, was amazing…perhaps the role of his life.

The quote:

“…and wishing doesn’t make it so!

This quote is so common, at least in the sense that it has been around forever, as to be almost cliche.

Almost…if it weren’t so true!

Interestingly, the quote has carryover power into almost any milieu and in virtually all walks of life.

There is another quote, a bit cruder, that pretty much carries the same message, albeit to a little different crowd and in a much different way.

The quote:

“If you wish in one hand and sh*t in the other…you can be certain of one thing…sh*t!

I warned you! It’s all in the delivery.

Ultimately, the messages are the same:

“Success takes effort…no amount of wishing will make it so!”

We are told daily to attract this and envision that.

Yes, visualization is crucial. But visualization and goal setting without follow-through is worthless. This hoo-haa (technical term) being peddled of late is garbage. You’ve heard the stuff (two technical terms in a row!), it’s being pitched everywhere.

Unfortunately, it is like baking a cake without adding heat…it ain’t gonna happen!

Success takes effort. Success takes real, concentrated, long term effort. Success takes getting through what Seth Godin refers to as The Dip. Very often, success takes getting through and beyond several Dips!

Success takes balls!

There, I said it!

That’s about as crude as I have ever been online or offline, at least since the Army (1972-73), but it is true and someone needs to say it.

If you can’t “grow a pair, you’re destined to fail!

Success is tough.

Success is often dirty.

Success is frustrating, tiring, and humiliating!

Success is wonderful!

Success takes concentrated effort and it is never easy.

Not real success, the kind of success that lasts, the kind of success that is meaningful, that you can share…that you want to share!

Beware of the following quote:

The Easy Path to Riches!

Do you know how many results you get when you type in that keyword phrase?

Over 1,000,000!

Many people are caught by the Siren’s Call:

“The Easy Path to Riches!”

Short term thinking will lead to long term failure. Don’t fall into the trap! It takes more than setting up a website and tweeting all day on Twitter to succeed. If that were the case, we’d have witnessed hundreds of thousands of “success stories” by now.

And that ain’t happening!

It takes more than a few articles and dozens of videos to succeed online. I takes more than creating a Facebook page and a LinkedIn profile.

It takes learning, applying, tweaking, throwing most of it out, and beginning again.

Success is never easy…but it is always worth it!

Ultimately, success means different things to different people and what you thought would define your success when you started out will be nothing like the success you end up with.

Guaranteed!

Success is indeed the journey. But more than that, success is a process, a growth process that never ends…until we do.

So, how do we succeed online? By growing, by learning, by sharing, and by growing some more. In the end, your success will be defined by your effort and by what you put into your endeavor.

Finally, I believe success has little to do with making money, money is just a measure, and not a very meaningful one. The success you achieve will define you as much as you are defined by it. So stick with it, apply yourself, ask for help, and be flexible.

Because, as stated above, the success you end up with will be very different from the success you set out to achieve.

And wishing doesn’t make it so!

Contact me anytime!

John Zajaros
The Ultimate Internet Image
Lakewood, Ohio 44107
Skype: johnzajaros1
216-712-7004 (bus)
440-821-7018 (cell)

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How to Use Social Media Effectively: A Lesson in Overlap, Privacy, and the Power of a Tweet

Social media is the newest toy, a fad, a phase, a resource, a platform for social expression, a political weapon, a marketing platform, a symptom, a pathology, a paradox, a conundrum, a black hole….

A MYSTERY!

Social media may be all of the above and more. In fact, social media is whatever you want it to be…because you define your experience!

Or do you?!

Ultimately, only time will tell. As with everything new, and in the grand scheme of things social media is in its infancy, in geological terms an instant in time (or less), there will be myriad changes before anything approaching its final expression will emerge.

The ultimate social media question, particularly interesting from an anthropological perspective may be:

What will social media look like in its final form, if a final form is indeed possible, or will it simply evolve until it eventually goes extinct? Will social media go the way of the Yo-Yo, the hoola hoop, console televisions, the Sony Walkman, the Commodore computer, Atari, the American Football League, the USFL, the Brooklyn Dodgers, and the Milwaukee Braves?

Think of all the things that were “here to stay” in your lifetime. I’ll bet you can name quite a few. Where are many of them now?

If we can bank on one thing, it is the attention span of the public, or lack thereof, the public here in the USA and around the world. It is fleeting!

Doubt it? For those of you who have been using Twitter for the last couple of years, how many of the people you connected with, “tweeted” with on a daily basis two years ago are still around? Of the ones who disappeared, I would be willing to bet many are still following you…they have simply vanished! And I am talking about people you really hit it off with, not the plethora of entrepreneurs engaging with you in an attempt at “relationship marketing” (a.k.a., social media marketing – an oxymoron), I am talking about people you conversed with daily about everything!

They are gone! Lost interest. Didn’t pay. Whatever!

Retention is social media is beyond the scope of this post but it is in the mix. Why? Because as social media continues to evolve on its way to a final form or extinction, it is going to reveal a lot about its users and about how society uses information.

And that is the reason for this post dealing with social media!

I came across this slide presentation dealing with social media at length on SlideShare and it is brilliant, thought-provoking, and even a bit frightening. I guarantee you haven’t thought of everything this man has. This SlideShare presentation is worth your time to read and digest because it is instructive, informative, and…a warning!

Social media is all of the above and none of the above mentioned manifestations. But whatever it is to you, it is a resource for others, an information base that is being compiled for a myriad of reasons.

So, be careful what you share on social media because regardless of how you perceive social media, there are others who will USE what your share differently; and, ultimately, for their own purposes!

Enjoy the slide show! It is worth the time!

John Zajaros
The Ultimate Internet Image
Lakewood, Ohio 44107
216-712-7004
Skype: johnzajaros1
johnz@ultimateinternetimage.com

PS, Please leave a comment if you like it…or if you don’t!

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Independence Day! Happy Birthday America and a Marketing Lesson

July 5, 2010

Life is Full of Lessons, You Simply Have to Pay Attention! A funny thing happened on my walk with TuffGuy…I learned something about people! You might call it a marketing lesson or simply a lesson about people. Ultimately, it was another life lesson and I had fun learning it. I was walking along the other [...]

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Inbound Marketing: The Sprinkles on a Meatball Sundae?

May 19, 2010

Inbound Marketing or New Media Marketing: Part I You’ve worked hard on your online or brick and mortar business and feel prepared to offer consumers something they need, but how do you bridge the gap between those potential consumers and your high-quality content, products, or services? Inbound Marketing utilizes an understanding of how consumers actually [...]

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The Truth About PLR and Content Creation: Pay Me Now or Pay Me Later!

May 12, 2010

“Fast and Easy!” Beware the Siren’s Call: PLR…PLR…PLR! I get PLR articles every day from one source or another, most are never opened. Of the ones I have opened, not one has been useful in its entirety. At best, I will get an idea for an article or two, like this one. The article you [...]

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